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New Year, New Look And New Direction For Robinhood

14 February 2007

New Year, New Look And New Direction For Robinhood

Leading appliance manufacturer, Robinhood has started the New Year with a new look and new resolve to bring exciting innovative products and appliances to New Zealand and Australian consumers.

2007 signifies the start of new beginnings for Robinhood as the company sets out to revolutionise the more mundane household areas with the development of a totally new product offering. With a fresh new logo and imagery, Robinhood is redefining itself as a producer of stylish modern appliances that will have relevance, impact and presence in every home.

"We are really excited about our new look for Robinhood," says Rob Watson, Marketing Manager for Robinhood. "We wanted something that was fresh and user friendly, and that more accurately reflects the thinking behind the ingenious products that we will be launching throughout this year."

The recent launch of the new and improved Supertub2 reflects the unexpected, yet ingenious designs that are emerging from the traditional manufacturer and have been applauded by consumers. With pullout drawers and designer tap wear, the Supertub2 is both stylish and modern, as well as user friendly, like many of their breakthrough products in development now.

The new logo featuring a green embossed outline of a butterfly represents a rebirth and strong identity for the company that has had a long-standing presence in the Australasian marketplace. The refreshed Robinhood brand showcases modern clean lines that more adequately reflects an environmentally friendly and stylish image.

"Robinhood is all about finding solutions that make everyday living that little bit easier. Our company is moving forward in terms of design and sophisticated new products and the old brand was too stuffy and traditional for our future direction. The old logo was no longer a good fit with what we represent anymore."

"Our new brand is different, - simple, distinctive and really symbolises the metamorphosis that we are experiencing at all levels of our business," says Watson. "The butterfly in particular signifies that the sky is the limit in terms of design and opportunities for Robinhood in the new millennium."

ENDS


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