ACP Magazines Titles Post Strong Results
15 February 2007
ACP Magazines Titles Post Strong Readership Results
ACP Magazines, New Zealand’s largest magazine publisher, saw strong readership gains on a number of titles in the latest Nielsen Research national readership results released today. ACP Magazines’ flagship weekly women’s magazine, Woman’s Day, increased readership by 4% year on year to 899,000. Woman’s Day gained an extra 31,000 readers each week and performed ahead of the highly competitive weekly women’s market.
“The Woman’s Day brand continues to grow from strength to strength and this latest readership increase reflects that,” said ACP Magazines’ Group Publisher Debra Millar. Fashion Quarterly also asserted its dominance as New Zealand’s most read fashion magazine, growing its readership by 8% to 222,000, its highest in seven years.
“Fashion Quarterly is an iconic magazine and the undisputed leader in the premium fashion category,” said Debra Millar. “This latest readership increase reinforces Fashion Quarterly’s market leading position.”
ACP Magazines’ newest magazine, the monthly food title Taste, posted its first readership audit of 112,000 for the 12 months to December.
“We launched Taste in August 2005 confident that this brand would quickly establish a strong position in the competitive food category. This is a fantastic readership result after such a short time in the market and testament to Taste’s enthusiastic following,” said Debra Millar. The Air New Zealand inflight magazine, relaunched this month as Kia Ora, continued its impressive readership growth with a 9% increase year on year to 291,000 readers. This was the sixth consecutive readership increase since ACP Magazines took over publishing the magazine in April 2004.
In other standout performances, North & South magazine assumed the position as the country’s most read current affairs magazine with 297,000 readers. ACP Magazines’ specialist titles also performed strongly with Farm Trader increasing its readership by 13% year on year, NZ Motorcycle Trader & News growing its readership by 18% and NZ Motorhomes, Caravans & Destinations (launched in 2005) posting a 15% increase in readership.
“The increases on these titles reinforce that magazines play an important role still in attracting a growing number of readers to the buying and selling category,” said Debra Millar.
“ACP Magazines reach 2.1 million New Zealanders and the latest readership results show that our titles continue to engage and entertain Kiwis in growing numbers.”