TIME magazine increases readership

TIME magazine – The only business/news title to increase readership survey-on-survey and year-on-year

EMBARGOED: Thursday, February 15 at midday: In the highly competitive business/news category, TIME magazine is the only title to record an increase in readership both survey-on-survey and year-on-year, confirming it is the brand New Zealanders turn to for authoritative world news coverage.

TIME South Pacific’s regional advertising director, Bernie Newell, says, “The latest readership figure of 232,000 delivers an extra 13,000 readers survey-on-survey with a 6 percent increase, and 8,000 more readers year-on-year with a 4 per cent increase. Importantly, the growth secured is in the key affluential demographics of Professional/senior Government Officials, Business Managers, Personal Income $60K+ and Household Income $80K+, thereby providing the most attractive audiences for advertisers.

“These readership results confirm that TIME magazine is the title that New Zealanders turn to for trustworthy and entertaining coverage of news, trends and events that impact our world. And further crystallizes TIME’s position as the world’s leading news brand.

“2007 is an exciting time for the TIME brand: we have taken innovative steps to broaden and redefine our relationship with both readers and advertisers by delivering a revitalized product that talks directly to today’s readers. These innovative steps include:

- more of the popular TIME Global Business section;
- the introduction of the new section TIME Affluentials, which builds on the success of TIME’s Style & Design magazine that brings a voice to the luxury world of fashion, style and design; and
- the launch of TIME.com, providing TIME’s authoritative world news coverage 24/7.

All of these product developments work to give our readers and advertisers new additions and opportunities within and beyond the pages of the magazine,” adds Newell.

Time Inc. South Pacific managing director David Burkett says, “These readership figures are a strong result for TIME, and the product development will build on the trust and engagement consumers have with the world’s leading news brand.”

ENDS

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