Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Norsewear Welcomes Buy Kiwi Made Marketing Campaig


12 March 2007

Norsewear Welcomes Buy Kiwi Made Marketing Campaign

Norsewear Chief Executive Robert Linterman has welcomed the Government’s announcement of a $6.3m marketing campaign for Buy Kiwi Made and defended it against recent criticism.

“As a proud New Zealand manufacturer, we fully support the goal of creating awareness and pride in the quality of New Zealand produced goods. This sends precisely the right message to consumers and local manufacturers who still face many challenges in the marketplace. The proposed voluntary labeling code should also help consumers identify which products have stayed ‘true to country’ and which have chosen to move production off-shore. That is a big plus as far as Norsewear is concerned,” says Mr Linterman.

“I would sound one note of caution though. There is a danger of some brand confusion in the marketplace. Currently there are at least four campaigns running concurrently – Buy New Zealand Made (private), Buy Kiwi Made (government), Made From New Zealand (private) and an as yet unnamed government programme to support service providers and companies which manufacture off-shore,” he says.

“International and domestic consumers can not be expected to understand the subtle differences between these schemes. That is why the country has previously often adopted a unified ‘New Zealand Inc’ approach to marketing. We need to ensure our target audiences are not getting mixed messages from these campaigns,” says Mr Linterman.

“Another positive are the regional events which will provide a real lift to Kiwi manufacturers. We were delighted with the first one at Parliament and Norsewear will be keen to participate in the coming events around the country. It is great that people will be able to see what local companies are doing. They will be amazed,” he says.

“Providing the messages remain focused and positive, Buy Kiwi Made should be a real help to genuine local businesses,” says Mr Linterman.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Statistics: Food Prices Increase 7.4 Percent Annually
Food prices were 7.4 percent higher in July 2022 compared with July 2021, Stats NZ said today... More>>

REINZ: Market Activity And Prices Continue To Ease, First Home Buyers Start To Return To The Market

New Zealand’s winter property market continues its recent trend, slowing from the pace of sales and price rises of last year — properties stay on the market longer and median prices dip... More>>

FMA: Cigna Admits Making False And Misleading Representations
Cigna Life Insurance New Zealand Limited has admitted to making false and/or misleading representations to customers in proceedings brought by the Financial Markets Authority (FMA) – Te Mana Tātai Hokohoko... More>>

Retail NZ: Welcomes Return Of Cruise Ships

“Cruise visitors were big spenders in retail prior to COVID-19, and retailers in Auckland will be celebrating the arrival of P&O’s Pacific Explorer this morning... More>>

ASB: Full Year Results: Building Resilience Today And For Our Future

In its 175th year, ASB has reported a cash net profit after tax of $1,418 million for the 12 months to 30 June 2022, an increase of $122 million or 9% on the prior year... More>>

Commerce Commission: Draft Determination On News Publishers’ Association’s Collective Bargaining Application
The Commerce Commission (Commission) has reached a preliminary view that it should allow the News Publishers’ Association of New Zealand (NPA) to collectively negotiate with Meta and Google... More>>