Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


AIM Proximity secures St Laurence account

Media Release

AIM Proximity secures St Laurence account
Win encompasses direct marketing, advertising, CRM and brand development

Wellington 9th May 2007 AIM Proximity, New Zealand’s leading direct and interactive marketing agency announced today it has secured the direct marketing and advertising contract for Australasian property-based investment and finance group, St Laurence.

St Laurence manages over $1 billion in assets for over 16,000 investors. AIM Proximity will be responsible for all above and below the line advertising, as well as brand development and CRM solutions for the Group. The account was decided in a competitive pitch.

Helen Mexted, St Laurence’s GM of Funding & Corporate Services says, “St Laurence is delighted to appoint AIM Proximity to its business. Their combination of strong consumer insight, ideas-focused strategy and creative, and a clear focus on the generation of results have been factors important in our decision. We look forward to working with the Wellington team in the next stage of growth for St Laurence.”

Brett Hoskin, Managing Director of AIM Proximity Wellington says, “We’re very excited to be working with St Laurence. It’s a fast growing, dynamic business with a great management team who share our passion for innovation.”

“It’s a real coup for AIM Proximity to secure such a multi-faceted account, which demonstrates our strengths across all marketing and brand disciplines. Working in strategic partnership with St Laurence at every stage from brand development, to direct marketing, to above the line advertising, means the opportunities are boundless.”


AIM Proximity is New Zealand’s leading direct and interactive marketing agency. It has offices in both Wellington and Auckland and employs over 120 people. AIM Proximity works with many blue-chip clients from across New Zealand including NZ Post, Air New Zealand, Vodafone, Shell, Toyota and Progressive Enterprises. AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly awarded network of agencies.

For further information about AIM Proximity please visit
St Laurence is a property-based investment and finance group of companies. From small beginnings in 1995, when it was founded by managing director Kevin Podmore, the group has grown steadily and prudently and, as a result of that growth now manages more than $1 billion in assets for over 16,000 investors.
The experienced team at St Laurence manages a selected range of specialised Australasian investment vehicles and funds. The focus is on four main areas of activity Funds Management; Asset Management – of the group's property investments; Lending – property finance to selected clients; and Fund Investment.
All four areas of the business are based on the core expertise and business focus – property. Investors take comfort in St Laurence’s considerable experience and expertise in property investment, property development and management, and property lending – and the Company is recognised and trusted by investors as having integrity and vision. St Laurence has offices in Wellington (Head Office), Auckland, Christchurch and Sydney.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>

International Business Forum: NZ EU FTA Coming Down To The Wire – Hold The Line

As negotiations accelerate to conclude an ambitious free trade agreement between New Zealand and the European Union, the NZ International Business Forum (NZIBF), representing a cross section of major exporters... More>>

MBIE: NZ space sector set to star in Moon mission
The New Zealand space sector is set to star in NASA’s CAPSTONE moon mission – with Rocket Lab launching a satellite to the Moon from New Zealand in June, and the lift-off of a separate NASA-NZ lunar research project... More>>

MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>

Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>