Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Real Estate Websites Increase Attraction

For immediate release

Real Estate Websites Increase Attraction to Property Buyers and Sellers

Auckland, 19 July 2007 - Nielsen//NetRatings today released information from its second annual report on the New Zealand real estate market showing that property buyers and sellers are spending on average more than 2.5 hours a week (161 minutes) on specialist real estate websites, such as and, to research real estate information. The report, based on an online survey, which ran on popular New Zealand real estate websites, also shows that respondents are spending 106 minutes a week on real estate vendor company websites.

Furthermore, 29% of respondents said they intend to use specialist real estate websites more frequently in the next six months and 16% said they intend to use real estate vendor company websites more frequently.

The results are backed up by Nielsen//NetRatings’ Market Intelligence data which shows a 26% increase in traffic to real estate websites in New Zealand year-on-year to June 2007 and a 27% increase in engagement (pages read per visitor) on those websites in the same time period.*

The Real Estate Report’s survey respondents also regard the internet as a good option for researching properties. 93% rated specialist real estate websites as a useful or very useful media option, and 86% rated vendor company real estate websites likewise.

Tony Boyte, Senior Analyst for Nielsen//NetRatings, said: “Not only are people using the internet more to do research on buying or selling their next property, but they are finding it increasingly necessary to receive timely, actionable and visualised property information. The internet as a media option for researching property is raising the bar on people’s information requirements before they commit to a purchase decision.”

However, while internet users are increasing their use of the web as a primary media option for researching real estate, they still have a wish list of what they would like to see added to the sites that they visit in order to improve their real estate research. The top three additions they requested were the addresses of properties for sale (92% said this would be a “very useful” addition), accurate price ranges of properties for sale (91%), and larger and higher quality photos (86%). Also very high on the list were requests for property location maps, checks on recently sold properties in the area, property floor plans, and e-mail alerts for properties that fit personal criteria.

Boyte went on to say, “While more and more people are turning to the internet to meet their requirements for buying and selling property, there is still ample room for innovation. It will be very interesting to see how much the industry picks up on these user-driven expectations over the next year.”

* Source: Nielsen//NetRatings Market Intelligence June 2006 and June 2007: comparisons of total number of unique browsers and engagement (page impressions/unique browsers) year-on-year

# # #

Editor’s Note: Please source data to The Nielsen//NetRatings Real Estate Market Report, June 2007. The report is based on a site-intercept survey on New Zealand real estate websites from 10th April – 15th May 2007 with a sample size of 1161 respondents and a margin of error of around 3%.

About Nielsen//NetRatings

Nielsen//NetRatings is the global standard for internet audience measurement and analysis, and is the industry’s premier source for online advertising intelligence with its SiteCensus, Market Intelligence, AdIntelligence and Custom Research services. Covering 70 percent of the world’s internet usage, the Nielsen//NetRatings services offer syndicated internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>


Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>


Chartered Accountants: COVID-19 Fails To Knock Kiwi Investor Confidence, But More Disclosure Wanted

Three months of COVID-19 lockdown and investment turmoil has done little to knock confidence in New Zealand capital markets and listed companies with overall investor sentiment very similar to 2019, an investor survey held in mid June shows. However, ... More>>


Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>


Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>


XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>


Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>


Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>


RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>


NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>


Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>


Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>


Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>

DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>