nzgirl Bucks Trend In Women's Magazine Decline

Media Release
10am, 6 August, 2007

nzgirl Bucks Trend In Women's Magazine Decline

Leading women's online publication, nzgirl.co.nz has today demonstrated that online media is having an impact on print media, with nzgirl's unique browsers increasing 43% in the last 12 months.

This week's magazine audit release from the Audit Bureau of Circulations highlighted a continued trend in the falling circulation of women's magazines. Media commentary has suggested that women's interest in 'gossip' might be waning.

nzgirl's Managing Director and Founder, Jenene Freer, says the audience hasn't lost their appetite for celebrity gossip or antics, it's more likely that the relevance of weekly gossip titles has slipped as a result of the change in our communication channels.

"It is extremely difficult to be first with news now that they can get it from their mobile, from online and other fast moving media. nzgirl's audience, which averages 9,500 people every day, wants information fast. We update five times every day to keep up with the demand and that is what has kept us ahead of the competition."

nzgirl.co.nz is New Zealand's leading channel for women online with over 230,000 individual people visiting the site monthly. Since launching in December 1999 nzgirl has seen an impressive growth in women joining the site. In the past 12 months alone there has been a 35% increase, bringing the total number of members to 70,000.

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