Cussons Delivers The “Pure Effect”

MEDIA RELEASE
14 August 2007
Auckland, New Zealand

Cussons Delivers The “Pure Effect” Inviting Kiwis To Feel Good Every Day

Who doesn’t want to feel and look good every day and not have it cost the earth? With the re-launch of Cussons Pure and the new select range of body washes this is within reach every day for every body. The new range offers everyday pampering that won’t blow the bank balance but will positively enhance the way you look and feel about yourself.

PZ Cussons New Zealand, part of the international consumer products group, has re-launched its “Pure” range of liquid & bar soaps. The re-launch includes new packaging and a new logo for the liquid & bar soaps range. The new look reflects the fresh, modern and aesthetic nature of the product range and the essence of the brand name “Pure”. In addition, PZ Cussons are also introducing a select range of body washes under the “Pure” brand, each delivering a unique aromatherapy experience designed either to invigorate or indulge your senses and enhance your mood.

Specially formulated with quality ingredients from pure extracts and natural moisturizers, the range is a mild formulation, dermatologically tested and competitively priced for everyday use. The range delivers quality product with broad appeal that links the fragrance and its natural source. The five body wash variants are:

“Indulge” Vanilla Bean & Almond
“Soothe” Aloe & Avocado
“Uplift” Grapefruit & Lime
“Relax” Mango & Frangipani
“Revive” Olive & Green Tea

“As consumers are more aware of the benefits of aromatherapy beauty treatments, the demand for a range that offers value and convenience pampering is on the rise and this new range of body washes offers consumers choice, quality and value for money, “ says Rob Spence, PZ Cussons New Zealand Country Manager.

“The new look Pure Range is stylish and modern and delivers a fragrant aromatherapy experience with moisturizing efficiency at great value, so everybody, everyday can indulge their senses and transform their mood reaping the real benefits of a spa experience at home.” says Rob Spence.

The Body Wash recommended retail price is $4.99
The Liquid Hand Wash recommended retail price is $2.59
The Body Bar recommended retail price is $2.59

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