LG Electronics New Zealand is Born

27 August, 2007

LG Electronics New Zealand is Born

LG is pleased to bring its premium world class products to the New Zealand market

LG Electronics, a leading global supplier of consumer electronics, tonight celebrates the launch of LG Electronics New Zealand. Over the past 12 months, LG has made significant in-roads into the New Zealand market and is now committed with the launch of this fully owned subsidiary of LG Electronics.

Mr Daniel Shin, Managing Director, LG Electronics Australia, announced the opening of the LG Electronics New Zealand operation at the gala launch dinner held at the newly refurbished Langham Hotel, Auckland. Joined by 150 guests including New Zealand retailers and VIP visitors KR Kim President LG Electronics Pacific and South East Asia Region, Joon-Gyu Lee from the Embassy of the Republic of Korea, Joonhyung Kang General Consul from the Korean Consulate, Yunsung Kim Consul from the Korean Consulate, Michael Park CEO LM Rankine Trading Co Ltd, Kang-Tuk Yoon from Korean Trade Association, Daniel Shin Managing Director LG Electronics Australia. Mr Shin and Gerald Chun General Manager LG Electronics New Zealand, underpinned LG's commitment to the Asia Pacific Region and New Zealand for the next decade and beyond.

"Completing LG's offering across the Asia Pacific Region, LG is proud to bring its range of innovative, stylish, premium appliances to New Zealand consumers via our valued retail outlet partnerships," Mr KR Kim President LG Electronics Pacific and South East Asia Region said. "The presence of LG Electronics in New Zealand will no doubt raise the bar in terms of competitiveness in everything from product design and integration, to sales, service and support."

The strategy is to mirror the success of LG's young yet impactful history in Australia. From relative obscurity ten years ago, LG has repositioned itself as a premium brand in Australia, and in the process achieved number one in seven product categories, including plasma televisions, LCD televisions, home theatre and DVD recorders, microwaves, front load washers and side-by-side refrigeration.

2007 is a monumental year with the company celebrating a 10 year milestone since it was first launched in Australia 1997 and now LG has much more to celebrate. With launch of the New Zealand operations, LG looks forward to bringing stylish innovative and cutting edge technology to a market that is hungry for a fresh approach.

"The entrepreneurial spirit of LG is alive and well in New Zealand and is evidenced by the partnerships already well underway with major retailers in New Zealand," Mr Shin said. "Our leadership in consumer electronic solutions makes LG as important and relevant in New Zealand as it has been in Australia for the last ten years," he said.

LG will draw upon its in-depth insight into consumer trends to bring a broad spectrum of products and technologies designed to meet the needs and desires of New Zealand consumers. Such technologies will include Plasma and LCD televisions, home theatre systems, audio and mobile devices, floorcare, kitchen appliances including refrigeration, dishwashers,š and home heating and cooling solutions.

"Coupled with the technical superiority of its products, LG's consumer insights have always been its point of differentiation and this trend will continue as LG invests more heavily in research and development specific to the New Zealand market," Mr Chun General Manager LG Electronics New Zealand said.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.š "The slogan, 'Life's Good' successfully communicates LG's underlying goal and vision - to make life easier with people-friendly technology.

Retailers and guests at the launch had their first taste of the good life with a display of the products and key technologies that will be launched to market in the coming months. Product highlights include, LG's ArtCool Air-conditioning range, an impressive vacuum cleaner line up including the Allergy Care and Kompressor Series, LG's stylish dishwashers and fridges, Steam technology in washing machines, microwave ovens, home theatre systems, LCD and Plasma televisions.

LG products will be available in selected retail stores within New Zealand. Selected models are available now and newer models to be introduced in September 2007.

For more information, please visit www.lge.com

ENDS

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