New online retail marketing for foot traffic

6th September 2007

MEDIA RELEASE

Introducing a new online medium for retail marketing designed to drive foot traffic.

ilovesales.co.nz
never miss a sale again!

ilovesales is a website designed specially for retailers & service providers. It is dedicated to the tactical marketing of retail sales and promotions to a pre-qualified profiled consumer audience. Built with a simplistic, self serving front end for retailers and an intelligent back end for dynamic message delivery and advertising management.

“Unlike many media, ilovesales pushes requested information out to pre-qualified target markets.” Says Managing Director, Marcus Kohn-Taylor.

Husband and wife directors.

ilovesales is the collaboration of husband and wife company director team, Marcus and Sue Kohn-Taylor, and is the result of a year in strategic planning and development. Their combined background represents a marketing and business career with several key corporate accounts spanning nearly 50 years.

Born from the frustration of Sue where she found she was always missing key sales. Working part and full time over the years she had less and less time to be aware of what sales were on. “It was hard work to find out where and when they were on and whilst I didn’t always want to buy sale goods, at times they can be quite opportune.” Said Sue. After talking to various people she realised that this was an issue for everyone – male and female. Intense research soon showed there was a large gap in the market. The solution was simple for Sue and Marcus - Provide a handy vehicle where all this information could be found. One that would be beneficial to the customer as well as to the retailer and of course it had to be on the internet! It was a need that had never been addressed.

One of the most pleasing aspects from their introductory meetings with retailers, has been their positive reception. Retailers are excited about this new advertising medium as a very cost effective way of reaching their target market locally and nationally without letting go of their foot traffic and profits to sales online. Interesting too, they have found that retail spend on digital media is very low, at only 2.9% of overall spend, because there are very few niche websites on which retail advertisers can advertise. “There are plenty of generic sites, but they are mainly online shopping sites.” Says Sue. “Our model has been built to take on all sectors of business as the demand becomes apparent, for example, ‘buy one get one free’ and the classic ‘gift with purchase’ are the first in what we thought would be 2008 growth, happening now!”

A buzz in the Market
“ilovesales entry into the market place has created a buzz.” Says Marcus Kohn-Taylor.

It is a new marketing tool for retailers who currently have a very narrow choice in cost effective advertising media. Unlike other retail websites, ilovesales doesn’t sell product, it sells ‘sales’ and drives the customer back instore to buy the product. It is a targeted advertising medium for Retailers - It actually tells shoppers/consumers about the retail sales they want to know about.
Consumers can have casual access or choose the online member benefits of receiving SALE-mail alerts on the sales or special offers they are interested in, across 15 shopping categories.

“There is no-one doing this at the moment.” Says Marcus. “What they are coming to realise is our product can be a conduit. It is an online bridge that extends the life of traditional advertising. The only people who might find us to be competition are the old fashioned household mailers promoting a range of Retailers’ offers. We’re putting the power of electronic Direct Marketing (EDM) into the hands of all retailers, bringing the customers back to the store!

Competition
“We have been asked - who is our competition? In fact, there is no-one. We are unique in our medium. Our unique selling points are our precise targeting and our clever functionality.” says Sue. “We are pushing information out to customers based on the information they have requested. Most websites aren’t this intelligent or they basically expect the consumer to search and do all the work which is how traditional media works. “

“There are no other websites that provide the dynamic solution of pushing ads that are targeted to what the consumer is actually interested in.” says Sue. “Tell us the sales you’d love to hear about.. and we’ll find them for you! It’s easy, it’s free. We do the bargain hunting – you do the gathering.”

Service:
“Because sales and special offers are usually based on a limited time period, ilovesales allows retailers to deliver their sale message directly and most importantly – timely - to their target audience.” Says Marcus. “It informs a growing data base of consumers on a myriad of sales, promotions, season launches, end of line runouts, special deals and offers etc. ilovesales benefits retailers and service providers alike. It compliments their existing marketing and strategic advertising plans.”

We welcome telling you more! Please contact:

Marcus Kohn-Taylor
Managing Director
M: +64 21 66 444 6
E: marcus@ilovesales.co.nz

Or

Sue Kohn-Taylor
Director
M: +64 21 950 524
E: sue[at]ilovesales.co.nz

Ann Simich
One Agency Ltd
M: +64 27 440 7919
E: ann[at]oneagency.co.nz

ENDS

Staff profiles follow: A Company Profile is available on request.

ilovesales.co.nz - About Us

Owners:

Marcus Kohn-Taylor
- 25 years sales & marketing and general management experience
- Advertising agency, and General Manager roles in various Corporates
- Key Management role in large energy retail set up - Private equity start up. Sold 3 years later to Contact Energy
- Invited to set up same retail energy model in Australia 2003. Holds executive position to this day and runs this part of the operation from NZ as well as regular travels to Oz.
- Achieved National marketing awards, New Zealand (retail marketing) & Australia (Red Energy – top national award for advertising effectiveness)
- Established and operate One to One Ltd – Sales channel (call centre) broker and management company.

Sue Kohn-Taylor
- 23 years in Sales and Marketing roles
- Experience covers:
- Newspapers, Radio, Advertising agency and then the last 15 years self employed.
- Sponsorship and event management Consultancy – key Corporate clients
- Set up Yellow Bus Advertising
- SME business consultant – Telecom small business seminar speaker
- Set up and managed a Children’s Mail Order catalogue
- Joint management of Telemarketing brokering business with Marcus

Other Members of the Team:

Krystal Stuart
Sales and Promotions – Dancing with the Stars professional dancer

Krystal heads the sales area at ilovesales, having previously excelled in this role in another of the Kohn-Taylor’s telemarketing companies.

Shona Dale
Operations Manager for ilovesales

Manages key client campaigns with the Kohn-Taylor’s other business, One to One Ltd – call centre brokering
10 years media experience covering television advertising, general advertising and marketing, general management experience.

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