Phoenix Cola Adds Life

Phoenix Cola Adds Life, Because It is Indeed the Real Thing

Organic beverage business, Phoenix has launched an edgy new integrated advertising campaign, which truly challenges consumers to think about whether what they are drinking is really good for them, and of equal importance - good for the planet.

Designed by advertising agency Consortium, and French artist Choo from YUKFOO Animation Studio, the campaign uses cartoon characters to bring to life the Phoenix mission - which unlike many big brands, is to make drinks from natural organic ingredients that are genuinely good to drink, and are made with respect for the world we live in.

Ron Curteis, Phoenix Marketing Manager says that consumers are becoming more and more aware of the benefits of organic products. “Over the past few years the demand for great tasting organic products has increased – consumers want to know exactly what they are putting into their bodies, and they don’t want to have to try to decipher scientific codes on the back of the packaging to know what they are drinking” he says.

“At Phoenix we go to great lengths to deliver delicious drinks made from 100% organic ingredients while striving for an environmentally sustainable business model. Our new advertising campaign is fun and light-hearted, but it does carry a serious message, and we think it will really get people thinking about what goes into the drinks they consume and how those ingredients might affect them and the wider environment”.

Ever since the first Phoenix product (Ginger Fizz) in 1986, the vision for the business has remained the same.

Roger Harris, Phoenix founder says that recycling was our mantra. “When we first developed Phoenix Ginger Beer we bottled it in recycled beer bottles that we had collected from the local pubs, soaked in a tub to get the labels off and then sterilised in a commercial dishwasher,” he says.

“We’ve come a long way since those days, but the principals have always remained the same. When we set up the purpose built manufacturing facility in beautiful West Auckland we strived to ensure that every part of our business would be sustainable – and that all of our products would be made with organic ingredients”.

Now part of the Charlie’s Trading Co, Phoenix produces more than 20 varieties of organic cold beverages that can be found in cafes, service stations, restaurants and supermarkets nationwide.

The new advertising campaign elements include a new website, street posters, print advertising and for the first time in the 21 years of the business, Phoenix is rolling out TVC’s.

To view the campaign and find out more about Phoenix Organics, visit www.phoenixorganics.co.nz.

ENDS

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