Destination-nz.com travel website blazes a trail
News release
November 2, 2007
Destination-nz.com travel
website blazes a trail for
'experiential'
travellers
Travellers around the world
are being invited not just to visit to our
fair shores,
but to truly "live, breathe and experience New Zealand"
as
Christchurch-based travel and leisure company TML
Publishing launches
their completely re-designed and
re-developed flagship
destination-nz.com website.
With
over 250 base pages of travel information,
destination-nz.com aims
to be the most comprehensive,
definitive and user-friendly New Zealand
travel website.
The site has also embraced the concept of
'experiential
marketing' - currently a hot topic in the
travel industry.
TML Publishing CEO Andrea Rickerby is
quick to point out that the
current incarnation of the
website is only Phase I, with major
"interactive
socialisation" features planned for Phase II.
"We've got
plans to evolve destination-nz.com to incorporate
more
interactivity and enhance the user experience. It's
going to be like no
other travel site out there."
The
companion destination-nz.com New Zealand Travel Guide
publication is
also hot of the presses and being
distributed FREE to travellers via the
official i-SITE
visitor information centre network and by Qantas
domestic
air services.
To check out the new-look website for
yourself, log on to Ends
www.destination-nz.com