Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Merger creates New Zealand’s largest media agency

Merger creates New Zealand’s largest media agency

A merger of three firms announced today will instantly create New Zealand’s largest media agency.

International media services company Omnicom Media Group (Australia and New Zealand) today announced that three New Zealand media agencies – OMD New Zealand, Media Direction OMD and Clemenger BBDO Wellington’s media department – will merge under the OMD New Zealand brand.

Paul Davey CEO of Omnicom Media Group (Australia and New Zealand) said that while there had been merger speculation for some years, the time was now right to make the move.

“The broader Omnicom group is always looking for opportunities that promote best practice and deliver exceptional results to clients. The merger we’re announcing today will be the beginning of an exciting new era for OMD here in New Zealand.”

The companies involved are ultimately managed by the international Omnicom Group so the merger represents a market brand rationalisation and realignment under the OMD banner similar to that undertaken by Omnicom in other regional territories in recent years. OMD New Zealand will operate under the auspices of Omnicom Group’s media arm, Omnicom Media Group and will be 50 per cent owned by Clemenger Communications Ltd and 50 per cent owned by DDB (NZ) Ltd.

“Both clients and staff of the new OMD New Zealand can take advantage of being part of a celebrated worldwide network. OMD is considered the most successful media brand in the world with a proven track record in terms of both awards and our singular client focus. We live by our consumer-centric mantra; providing perceptive insights, superior ideas, and delivering quantifiable results.

“Clients will benefit from OMD’s internationally proven best practice, additional services and innovation, while our newly expanded OMD team will have access to exciting new national and international career paths through the wider group,” says Mr Davey.

Mr Davey takes on the role of Executive Chairman of OMD New Zealand and will spend additional time in New Zealand to successfully market and manage the business consolidation.

Kath Watson has been promoted to Managing Director of the newly merged and expanded OMD New Zealand.

“The expanded OMD operation creates exciting new opportunities for our clients and will have a positive impact on the media industry in general. Due to its limited market size, New Zealand has tended to have a generalist approach to media. However, with increasing fragmentation and digitisation of many media channels, communication specialisation is becoming crucial.

“This merger provides us with the necessary scale and resource to develop greater specialisation to expand our unique suite of client-focused services. Our intention is to create an offering that clearly positions us as the market leader, not just in terms of size, but capability as well,” Kath says.

Former Media Direction OMD Managing Director, Peter Myles is taking up a newly created role as Executive Director of Omnicom Media Group (OMG).

Peter Myles says he is thrilled with his new appointment.

“While the exact parameters of my new position have yet to be confirmed, I am excited about the prospect of getting involved in a variety of new projects within the wider Omnicom Media Group, outside of OMD,” Peter says.

Other senior management appointments resulting from the merger include the naming of three OMD Managing Partners: Andrew Reinholds and Rosanne Robinson in Auckland, and Nigel Keats in Wellington. Ching Yeo’s recent promotion to Finance Director of OMD New Zealand recognises the increased role he’ll have in the new company. Chris Riley is Director OMD Digital and Gregg Wiggill is Director OMD Insights. Matt Bale has been appointed General Manager of the OMD New Zealand Wellington office.

OMD New Zealand’s Auckland head office will be located at 33 College Hill, Ponsonby and will continue to provide media services to all existing clients. Clemenger BBDO Wellington’s media department will be rebranded OMD New Zealand and will be located at separate offices within the Clemenger building at 8 Kent Terrace in Wellington.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:


Telecoms: Spark Welcomes Spectrum Allocation And Prepares For 5G Rollout Over The Next 12 Months

Spark welcomes spectrum allocation and prepares for 5G rollout over the next 12 months Spark today welcomed the announcement of the direct allocation process of 5G spectrum, with the Company to be offered management rights to 60 MHz of 3.5 GHz ... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO:



University Of Canterbury: Astronomers Discover The Science Behind Star Bursts That Light Up The Sky

University of Canterbury (UC) astronomers are part of an international team that has revealed how explosions on the surface of a white dwarf star can increase its brightness by thousands or millions of times making it look like a new star. For ... More>>

Air NZ: Air New Zealand Adds Business-timed Flights For Regions

Air New Zealand will operate business-timed flights in and out of a number of regional ports from next month.
The flights will allow customers in Hamilton, Tauranga, Napier, New Plymouth, Palmerston North, Nelson, Dunedin and Invercargill to undertake a day of business in either Auckland, Wellington or Christchurch... More>>

ALSO: