Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Products find their Asia-Pacific ‘Path to Market’

New Zealand natural products find their Asia-Pacific ‘Path to Market’

 

9 November, 2007

 

 

Five Kiwi natural products companies looking to expand into new markets will have the chance to showcase their products in Hong Kong next week, thanks to a New Zealand Trade and Enterprise (NZTE) training programme.

Antipodes, Pacifica Skincare Ltd , The Derek Corporation (Kiri Skincare), Natural Health Laboratories and Sealord (nutraceuticals division) will all be exhibiting at the Hong Kong Natural Health Fair - the leading international marketplace for the natural health industry in the Asia Pacific region - as a result of taking part in NZTE’s ‘Path to Market’ programme. 

Funded by Export Year 2007, the ‘Path to Market’ programme supports new export-ready companies who want to enter into specific markets by helping them develop their capabilities for a particular country.  This round has focused on New Zealand’s flourishing natural products industry, with the final aim of bringing companies to the Natural Health Fair - which this year has named New Zealand as its country of focus.

And with 2007 being Export Year, this sort of programme is ideal for reinforcing to companies the importance of exporting, says Barry Cowen, NZTE Business Manager for Natural Products.

“The Path to Market programme helps businesses who are thinking about exporting for perhaps the first time to really focus on their product and sales pitch,” he says.

“After a two-day training workshop which NZTE organised, the six participating companies went through a ‘Dragon’s Den’ style scenario and pitched their product to a panel of experienced business people.  Each company then got feedback and advice on how they could improve their pitch ahead of the Natural Health Fair.

“With New Zealand being the country of focus for this year’s fair, and with our natural products sector gaining so much international attention lately, the Natural Health Fair really will be a fantastic opportunity for the companies involved.” 

The natural products market in Asia is one of the most dynamic in the world at the moment, with a consistently strong growth rate.   

The sixth annual Natural Health Fair will take place in Hong Kong’s Convention and Exhibition Centre from November 14 to November 16, and will once again be combined with Cosmoprof Asia, the largest international beauty trade event in the region. 

Ends

 

 

 
 

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Government: David McLean Appointed As KiwiRail Chair

David McLean has been appointed as Chair of KiwiRail Holdings Ltd, the Minister for State Owned Enterprises Dr David Clark and Minister of Finance Grant Robertson announced today... More>>


Dairy NZ: ‘More Milk From Fewer Cows’ Trend Continues In A Record Year
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>

Statistics: Consents Remain At Record Levels
There were 47,715 new homes consented in the year ended October 2021, up 26 percent compared with the year ended October 2020, Stats NZ said today. "The year ended October 2021 marks another record for the annual number of new homes consented,” construction statistics manager Michael Heslop said... More>>



Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>


Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>

ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>


PriceSpy: Producer Prices Increase
New Black Friday and Covid-19 Report* released by PriceSpy says people’s fear of stepping inside physical shops during big sales events like Black Friday has risen since last year; Kiwis are still planning to shop, but more than ever will do it online this year... More>>