TVNZ Secures Beijing Olympics Media Rights
TVNZ has secured the 2008 Beijing Olympics' new media rights for the New Zealand market.
Chief Executive Rick Ellis says online and mobile phone delivery of the Olympics will offer New Zealanders personalised viewing, and the opportunity to experience the thrills and emotion of the Games anywhere, anytime.
TVNZ's successful bid for the new media rights was based on its market leadership and experience in multi-platform delivery, and its commitment to a strategy of "Inspiring New Zealanders on Every Screen".
"The range of cover we can produce by combining new media with standard television broadcasts, for which we already have the rights, fits exactly with our company's vision and adds hugely to the public value TVNZ can provide," Mr Ellis said.
"We are in a position to offer a seamlessly integrated product across analogue and digital television, on the internet through tvnz.co and TVNZ ondemand, and on mobile phone platforms."
"New Zealanders can look forward to an unprecedented depth and flexibility of coverage," Mr Ellis said.
TVNZ will launch an initial online presence focusing on the Olympics from January next year.
New media producers from TVNZ's emerging business division will be part of the production teams in Beijing and Auckland both before and during the Games.