Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Cinderella & Consortium Form Strategic Partnership

Cinderella & Consortium Form Strategic Partnership

Cinderella and Consortium have formed a strategic partnership that will see the two independent agencies working together on some key accounts.

Cinderella’s owner, Matt Blomfield, said that he and Consortium’s Paul Shale had met a number of times over the past six months to discuss how they might work together in the future.

“I have a huge respect for Paul and what he and his team have achieved at Consortium and had approached him to raise the possibility of us working together on a couple of larger projects, when events forced my hand,” said Matthew Blomfield.

“We still have a talented, young team at Cinderella, who have been doing great work for clients like Video Ezy, Hell Pizza, Venerdi, Infrastructure NZ and uthink.co.nz. The resignation of our creative director provided an opportunity to look at the business model and think smarter.

“I wanted to give a vote of confidence to the team here, while looking to partner with a strong, independent agency that could provide scale, and strategic and creative support on an ongoing basis,” said Matthew Blomfield.

“Cinderella is a great brand and we have carved out a reputation for edgy, ground-breaking campaigns. The ASA even labelled the huge lift in complaints that inevitably followed one of our Hell campaigns as ‘the Hell effect.’

“Consortium has, likewise, built a reputation for brilliant, strategic work and one only has to look at their work, and client list, to realise that they are one of the strongest independent agencies around.

“Working together, building on the strengths of both brands and drawing on the skill sets contained in each agency is something that I am really looking forward to,” said Matthew Blomfield.

From a client perspective, Russell Clark, joint Managing Director of Video Ezy International (NZ) Ltd said he was pleased that the agency had moved quickly to ensure ongoing work wouldn’t be affected.

"They have done some excellent viral marketing for us which is more of a specialty of Cinderella as it relates to Video Ezy, and combines well with the more general marketing we do through our regular advertising agency," said Russell Clark.

Consortium Managing Director, Paul Shale said the partnership was one that could deliver benefits to both agencies.

“We get the opportunity to work on some new business, including getting in front of Video Ezy, which is a significant account in anyone’s book. Cinderella gets some added grunt to chase accounts where previously they might not have been in the running,” said Paul Shale.

“We also recognised the highly unfair and difficult position that Cinderella had been placed in, and were in a position where we could provide some support. In a way it’s really just as simple as that.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>

ALSO:

Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO:

Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>

ALSO: