Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Bringing the World to Auckland



14 December 2007


New Regional Visitor Plan released: Bringing the World to Auckland

A new regional visitor plan that estimates an extra $12 billion in visitor spending from increased tourism investment in Auckland has the full support of Auckland’s regional tourism organisation Tourism Auckland.

Bringing the World to Auckland was released today by AucklandPlus, the economic development agency of the Auckland Regional Council.  It outlines the key investments and actions needed to maximise the potential of Auckland’s visitor economy over the next decade, including $1.5 billion in central government spending.

A key recommendation is an expanded regional visitor agency to cover destination marketing, destination management, a convention bureau and major events office.  The agency would need annual funding of $5 million for the first five years.  Tourism Auckland currently receives $2.18 million in annual funding from the three largest of Auckland’s seven city and district councils, plus private sector investment in joint marketing.

Chief executive Graeme Osborne says Tourism Auckland has worked in partnership with AucklandPlus to develop Bringing the World to Auckland and will work towards establishing the new agency as soon as possible.

He says the plan’s goal to develop the infrastructure and attractions to make Auckland a compelling destination was challenging because of the large number of stakeholders.

“Auckland does not have a good track record of working regionally, without reverting to parochialism and politics.  The strength of Bringing the World to Auckland is its clear articulation of the need for a sound investment platform with the collaboration of many organisations, including central government,” says Mr Osborne.

Mr Osborne says the plan endorses many of the marketing concepts that Tourism Auckland has developed in recent years, including the creation of pedestrian heritage trails in the central business district and around landmarks such as Mt Eden.

“We’re pleased that this plan backs our current activities undertaken on a meagre budget, and repeats what we’ve been saying about the need for increased investment,” he says.  “We’ve talked for a long time about the need for a national convention centre in the central business district, and attractions centred on the harbour.”

Mr Osborne says the Auckland visitor industry has been subjected to an array of reviews and consultation rounds in the past few years.  “This regional visitor plan once again underlines the need to take action now to realise the huge potential of tourism to the Auckland and New Zealand economy.”


- ENDS -



© Scoop Media

Business Headlines | Sci-Tech Headlines


RNZ: Porirua Most Expensive Region To Rent, According To Trade Me

A rental website shows this town is now New Zealand's most expensive region to rent a house, ahead of Wellington and Auckland cities. More>>


Stats NZ: Nearly 1,000 More Big Businesses Now Than Two Decades Ago – Media Release

There are now 2,690 big businesses in New Zealand employing more than 100 staff – nearly 1,000 or 58 percent more than 20 years ago, Stats NZ said today. Over the 20 years to February 2020, the total number of enterprises in New Zealand increased ... More>>


RNZ: Housing Boom Could Get Worse, Economist Warns

Economists are calling on the Reserve Bank to reinstate lending restrictions, warning the housing market is spiralling out of control. More>>


Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


CERT NZ: Malicious Computer Virus Targeting New Zealanders

CERT NZ, the government agency which supports organisations and individuals affected by cyber security incidents, says a recent surge of increasingly sophisticated malware attacks is affecting everyday New Zealanders as well as large organisations. The ... More>>


Economy: NZ Small Business Recovery Continues In September

Xero, the global small business platform, today released its Small Business Insights (XSBI) for September revealing an uptick in small business jobs and year-on-year revenue growth in New Zealand. Nationwide, the average number of jobs in the small ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>