The Hyperfactory dominates mobile marketing

The Hyperfactory dominates mobile marketing category at AIMIA Awards

Auckland, January 22, 2008 The world's most awarded mobile marketing and media company The Hyperfactory has been named a double-finalist in the Best Mobile Advertising or Marketing category at the Australian Interactive Media Industry Association (AIMIA) Awards, to be announced in March.

The Hyperfactory was recognised for two mobile campaigns, both of which have already won several major mobile and marketing awards across the globe.

The Motorola 'Say Goodbye' campaign saw The Hyperfactory pair with Ogilvy Hong Kong to create a groundbreaking interactive campaign at Hong Kong International Airport. It allowed travellers to say goodbye to loved ones via their mobile phones by broadcasting their personal video messages on giant screens around the airport. They could also receive video messages and exclusive content from soccer star David Beckham and Chinese chart-topper Jay Chou direct to their mobile phones.

There were tens of thousands of video interactions between travellers, David Beckham and Jay Chou, and the videos made their way all over the world from phone to phone. In addition to being a huge hit with consumers, the campaign has also won big with the industry, collecting Best In Show accolades at the prestigious Adweek Buzz Awards and OMMA Awards.

The Wellington Zoo 'Augmented Reality' campaign was created in association with Saatchi & Saatchi Wellington and human interface company Hitlab NZ. It featured world-first technology that enabled users to bring a 3D zoo animal to life in the palm of their hands - simply by pointing the camera on their mobile at a print advertisement. The campaign won Best Print at the Adweek Buzz Awards.

Geoffrey Handley, The Hyperfactory Director New Business Asia Pacific, says, "Many of our recent successes have been at international awards ceremonies, so it's great to see some recognition closer to home.

"Mobile marketing is at a tipping point in Australasia right now - we're thrilled that AIMIA has acknowledged The Hyperfactory as being at the forefront of this next digital revolution."

For more information, please contact:
Jen Ferguson, PR & Communications Manager, +64 9 307 8172, jen.ferguson@thehyperfactory.com
Or see www.thehyperfactory.com or www.aimia.com.au/i-cms?page=1.36.3949.3950

About The Hyperfactory
The Hyperfactory is the world's most awarded full-service mobile ideas, media and execution company. Founded in 2000, The Hyperfactory creates, executes and analyses long-term mobile strategies for brands and agencies.

The Hyperfactory has an International Headquarters in Auckland, US Headquarters in New York, and sales and operations offices in Los Angeles, Chicago, Shanghai, Hong Kong and Hyderabad. Clients include Toyota, Motorola, Vodafone and Coca-Cola, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies.

ENDS

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