Scoop Business

GROWNUPS Over-50s Website Says Thanks

Monday, 31 March 2008, 1:23 pm
Press Release: Grownups.co.nz

Media Release
March 2008

The enthusiastic response of 50-plus New Zealanders to the online lifestyle magazine www.grownups.co.nz has its founders celebrating – but instead of taking a splashy holiday to congratulate themselves, they’re offering the reward to their members, offering new and existing www.grownups.co.nz members the chance to win a cruise for two to Fiji.

Director Richard Poole said the positive and helpful feedback from members and visitors since New Zealand’s only website exclusively for over-50s launched in 2006 had played a big part in its success, and it was time to say thanks. “The growth has been significant – we are now consistently getting close to 50,000 unique visitors each month, and the current member base is approaching 20,000.

“The latest Nielsen NetRatings show the site is number two in New Zealand for the average time spent viewing per page, which shows that people are finding us good reading!

“This prize is a great way for us to reward our members and encourage others to sign up.”

Entries for the Fiji cruise, which is valued at $7,500, are open to all existing members, who can enter by submitting a travel story or encouraging a friend to register. All new members who sign up before 26th April 2008 will also go in the draw. Further details on how to enter can be found at http://www.grownups.co.nz/read/travel/destinations/win-auckland-fiji-cruise

www.grownups.co.nz covers a broad range of interests, from travel to cooking, financial information and an up-to-the-minute news section. A recent two-month nationwide amateur photography competition received a record 5,000 votes and unearthed shutterbug talent in every New Zealand region.

Advertisement - scroll to continue reading

The ever-evolving site’s newest features include a Find a Friend section where members can find like minded people to chat online in a safe and trusted environment. The growth of this section has been exponential, with close to 12,000 views in the last month alone. Following the success of Find a Friend, the first (and offline) mix n mingle evening has just been held.

The first GrownUps mix n mingle cruise is also scheduled for 31st July.

The site also offers special deals on travel and accommodation exclusively to www.grownups.co.nz users, through one of the largest online accommodation booking agents.

About GrownUps

GrownUps was set up in 2006 by marketer Richard Poole and his business partner, finda.co.nz founder Shane Bradley. It is the only online resource specifically designed to meet the entertainment, information and lifestyle needs of 50+ New Zealanders. It is a free lifestyle website, committed to sharing valuable information with its users and listening to their needs.

ENDS

Advertisement - scroll to continue reading

Did you know Scoop has an Ethical Paywall?

If you're using Scoop for work, your organisation needs to pay a small license fee with Scoop Pro. We think that's fair, because your organisation is benefiting from using our news resources. In return, we'll also give your team access to pro news tools and keep Scoop free for personal use, because public access to news is important!

Go to Scoop Pro Find out more

Find more from Grownups.co.nz on InfoPages.

Business Headlines | Sci-Tech Headlines

BUSINESS, SCIENCE & TECH

Federated Farmers: Government Ends War On Farming

Today’s changes to unworkable and expensive regulations mark the end of the war on farming, says Federated Farmers freshwater spokesperson Colin Hurst. "These impractical rules have been a complete nightmare since the day they were introduced and farmers will be pleased to see the back of them," Hurst says.

University of Auckland: NZ Researchers Drive Work On International AI Framework

Sir Peter Gluckman, director of think tank Koi Tū: The Centre for Informed Futures, and Hema Sridhar, Koi Tū strategic adviser for technological futures, are the lead authors of an international report being released by the International Science Council to inform the multiple global and national discussions taking place related to AI.

Woolworths: Rolling Out Team Safety Cameras To All Stores As Critical Tool For De-escalating Conflict

Woolworths New Zealand is introducing team safety cameras to all of its 191 stores this week, following positive feedback from team members who have been involved in a 17 store trial of the safety initiative. The retailer has listened to team members who have said the team safety cameras not only help with de-escalating conflict situations as they arise, but make them feel safer as they work.

Consumer NZ: Environmentally Conscious Shoppers At Risk Of Being Greenwashed

According to Consumer, more than 75% of New Zealanders place some importance on a product’s green claims being verified before it’s sold. Despite this, there is no independent vetting or checking required before products making green claims hit New Zealand’s shelves.

Hugh Grant: Facing The Future - The Use Of Biometric Tech

New Zealand is far from unique in deploying biometric tools to solve major social challenges. As the technology has matured and improved in recent years, facial recognition has been increasingly deployed to take advantage of the increased speed, safety, and security it can provide for users.

John Mazenier: Gaffer Tape And Glue Delivering New Zealand’s Mission Critical Services

Every debt, eventually, has to be repaid. Right now, the day of reckoning is fast approaching for one of the most crippling, but least discussed, debts burdening government across New Zealand – technical debt. Technical debt is the cost of generations of incremental investments in legacy technologies to tease additional functionality or life from them.

Join Scoop Pro

Submit News

Become a Member