MySpace a Hitwise No.1 winner

 
MySpace a Hitwise No.1 Online Performance Award winner!
 

[AUCKLAND, Thursday 17th April 2008] MySpace.com has been announced as the No.1 website in the Social Networking and Forums category for 2007, in the latest Hitwise Online Performance program. The annual Hitwise Performance Awards recognise excellence in online performance through public popularity. 

Results are based on the market share of New Zealand internet visits during 2007.  Based on the Internet usage of approximately 460,000 New Zealand Internet users, visiting over 43,000 New Zealand websites throughout 2007, the Hitwise Online Performance Awards are true indication of public popularity.

Michael Walmsely, Hitwise Manager of Competitive Intelligence and Search Marketing Services said, “With the dynamics of online marketing continually evolving, the online success of MySpace.com during 2007 is an incredible achievement.  Receiving a Hitwise Online Performance Award acknowledges that MySpace.com is amongst the most popular websites visited by New Zealand Internet users, signifying the strength of their online marketing”.

Rebekah Horne, Vice President MySpace NZ & Australia said, “MySpace has been localised in New Zealand for just over a year and this industry acknowledgement underlines that our broader commitment to MySpace users is working…from exciting global initiatives, including the recent announcement of the new MySpace Music platform to our on-ground presence in New Zealand - where Kiwi MySpace users are treated to truly local content as well as well as a host of free and exclusive offline events across the country.”

For more information

Media contact:

Julie Warmington – PR Manager, MySpace.com NZ                                                           

Email: jwarmington@myspace.com                                                                                 

Phone: 021879886

About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp.

About Hitwise

Hitwise is the leading online competitive intelligence service.  Only Hitwise provides its 14,000 clients around the world with daily insights on how their customers intereact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network based approach to Internet measurement.  Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behaviour of 25 million Internet users.  This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

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