Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Taste Leads Magazine Readership Growth

31 October 2008

Taste Leads Magazine Readership Growth

Taste remains the fastest growing magazine in New Zealand for readership, reporting a 49% growth in readership compared to the same period last year. Taste now reaches 176,000 readers each issue, which is an increase of 6% on the previous period.

Food titles in general performed well in the latest Nielsen National Readership Survey results, with all titles in the category reporting growth year on year. ACP Magazines Group Publisher, Debra Millar, said current economic conditions were no doubt leading more people to cook at home. “Taste is ideally placed to capitalize on this trend with its recipes for appealing café-style meals.”

In a recent survey of Taste readers 43% of main household shoppers reported that they now do more cooking at home than they used to do six months ago, and 64% now buy less take-away food and eat out less often (64%).

81% of readers surveyed said they are now more aware of price and 75% of them are also looking out for specials more. So it is not surprising that the home-made lunch is having a resurgence: 40% of household shoppers surveyed said they take their lunch to work more often now than they did six months ago. Although 49% of Taste readers have changed their spending behavior recently, the increase in home cooking means 61% now spend more on groceries in general. 83% of Taste readers surveyed agree that “feeding the family economically is more important than ever”.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Electricity Authority: Review Of Competition In The Wholesale Electricity Market Raises Questions

In March 2021 the Electricity Authority announced it would conduct a review into competition in the wholesale electricity market. The period of the review covers the sustained elevated electricity prices since an unplanned outage at the Pohokura gas facility in Spring 2018... More>>

Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>

Fonterra: Increases 2021/22 Forecast Farmgate Milk Price

Fonterra Co-operative Group Limited today increased and narrowed its forecast Farmgate Milk Price range to NZD $7.90 - $8.90 per kgMS, from NZD $7.25 - $8.75 per kgMS. The midpoint of the range, which farmers are paid off, has increased to NZD $8.40 per kgMS, from NZD $8.00 per kgMS... More>>

Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>

Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>