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Organic Sector Joins Cool New Zealand Call

Organic Sector Joins Cool New Zealand Call

Organics Aotearoa New Zealand is proud to be a partner in the CoOL New Zealand country of origin labeling campaign launched today, saying that Kiwis should be given the same information about the food on supermarket shelves as our Australian cousins.

"CoOL New Zealand, with OANZ's support, will be campaigning for Kiwi shoppers to have the same rights as Australians to know where our food comes from", said OANZ CEO, Dr Jon Tanner.

"CoOL New Zealand is about giving shoppers the information to make their own choices - not telling people what they should buy.

"Traceability, sustainability and integrity sit at the heart of organic systems. Country of origin labeling serves these values, and would allow Kiwis to make a more informed choice about what we eat.

"People around the world increasingly rely on labels to know where their food comes from, what's in it and how it is made, yet one of Parliament's last actions before breaking for the election was to reject a 37,000-signature petition from Green MP Sue Kedgley, which called for meaningful country of origin labeling.

"Less than a week out from the election, access to safe, healthy food is an issue affecting every family.

"New Zealand's major trading partners already have strict country of origin labeling rules - and certified organic products are already routinely labeled with their country of origin.

"Australian and New Zealand labeling rules are generally similar, with country of origin labeling the only area we fail to agree on. Kiwi farmers should have nothing to fear from labeling their products here or internationally, and our rural producers have strong records for safety and sustainability.

"European consumer research shows New Zealand is the most trusted non-EU importer, with the '100% Pure' image presenting an opportunity for the entire primary sector. Instead of keeping our heads in the sand over the international recognition of provenance, we should be embracing the opening it provides", Dr Tanner said.


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