Flossie.com smashes traffic & financial targets

5 November 2008 - Press Release

Flossie.com smashes traffic &financial targets

Less than two months since New Zealand's first female-centric network Flossie.com launched, the powerful content and advertising aggregator is exceeding its ambitious financial and traffic targets.

With the industry eagerly anticipating the release of Flossie.com traffic results, network-operator Flossie Media Group (FMG) is excited to unveil that the Flossie Ad Network now reaches:

376,904 de-duped unique browsers / 4,200,777 page impressions / 83% domestic traffic

Representing a 50% growth in unique browsers from launch, the Flossie Network is now able to reach over 45% of all online women 20-55 years of age.

"In two months we have reached our 12 month targets. This is due to an overwhelming response to both Flossie.com from women, and also publishers wanting to join the network" states Flossie Media Group CEO, Jenene Freer.

In further news today, FMG welcomes www.bookabach.co.nz to the Flossie.com Ad Network. With nearly 50,000 unique browsers and 1.3 million domestic page impressions, this premium travel website represents a high net worth consumer group.

In addition to outstanding traffic results, Flossie Media Group has released interim financial results - overall 5% ahead on YTD forecasts and 20% up on September and October.

"We're very excited by these early results - especially if you keep in mind that our forecasts for FYE March 2009 represent a 175% increase on the previous year, and that Flossie.com contributes to only the second half of the financial year - this result is phenomenal. Online businesses can buck the economic trends, as we're able to provide better value for money and can be held more accountable. This is proving to be true with many new brands coming on board each week."

As of today, all Flossie Media Group stats will be available through Nielsen's Market Intelligence under the Publisher "Flossie Ad Network". This will show a de-duped, domestic only number.

ENDS

About Flossie Media Group
Flossie Media Group (FMG) is a female centric masthead network of sites launched on the 4th of September into the New Zealand market. www.flossie.com brings together the Best of the Best' female focused websites to make it easier for women to find relevant content online and for advertisers to reach their female target audience. Not just a portal, Flossie has her own level of content and by aggregating traffic and showcasing content on partner sites; she's able to offer the most comprehensive online experience for women in Australasia.

With a reach of the widest range of online female readers in New Zealand, the FMG network is the perfect media buying platform to help connect advertisers with as many women as possible in just one easy step.
The Flossie Team.

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