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Fly Buys grows further, with addition of Amcal

Fly Buys grows further, with addition of Amcal

Another household name is joining Fly Buys, with Amcal joining its sister company Unichem as a participating company.

The Amcal and Unichem brands are both owned by Pharmacybrands and are licensed to around 200 pharmacies throughout New Zealand. Unichem joined Fly Buys at the programme’s inception in 1996.

Amcal joins Fly Buys after their recent departure from AA Rewards.

“We’ve seen the power of Fly Buys first hand for more than a decade, and it made complete sense to add Fly Buys to Amcal,” says Pharmacybrands Marketing Manager Dayrel Richardson.

“They’ve seen how effective Fly Buys has been for Unichem both in rewarding customers and in making highly targeted and appropriate offers.”

Ms Richardson says Fly Buys is ideal for a nationwide retail operation built on strong local relationships.

“Amcal and Unichem are nationwide. Our greatest strength is the quality of our relationships within communities, with local people.

“Through the Fly Buys database we can develop strong one-on-one connections with local people. Unichem regularly has DM response rates to Fly Buys offers of more than 50 percent, which makes it incredibly powerful in marketing and business development terms.”

Ms Richardson says Pharmacybrands provides a suite of services, including marketing and promotional support.

“Our aim, with all our services is to give our licensees an unfair advantage in the market place.”

“This includes understanding the specific needs of customers, and Fly Buys is an absolutely critical part of achieving this. Matched with our data, Fly Buys gives us the ability to be much smarter, more targeted and more effective.”

Pharmacybrands has over a third of the New Zealand retail pharmacy market, making it the country’s number one pharmacy group.

Fly Buys is New Zealand’s leading multi participant loyalty programme, with more than 40 of New Zealand’s leading retail brands and almost 75% of New Zealand households actively involved as members. Since launching in 1996 Fly Buys, has issued almost half a billion dollars worth of rewards and, this year alone, members will redeem around 750,000 rewards.


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