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Zeacom and Datasquirt Launch SMS Queuing

Zeacom and Datasquirt Launch SMS Queuing for Unified Communications

Auckland, New Zealand, 11 November 2008 - Zeacom and Datasquirt (ASX: DSQ) are launching a new SMS-based communications service for organisations wanting to better manage high volumes of in-bound and out-bound customer calls. Datasquirt’s SMS Queuing module will be incorporated into Zeacom’s unified communications solution (ZCC) and marketed to existing and new customers.

Called ‘Zeacom SMS Queuing’, the product will be demonstrated for the first time at the Association of Local Government Information Management (ALGIM) Conference, 23-25 November 2008, in Taupo.

In the local government sector, Zeacom SMS Queuing reduces in-bound and out-bound calls by cost-effectively automating both self-service and proactive ratepayer communication. For example, people can easily request council services such as graffiti cleanup or report damaged roads via text message. Zeacom’s solution then automatically routes instructions to contractors, avoiding additional processing by a contact centre agent and improving response times.

SMS Queuing will also enable Councils to reduce their carbon footprint by creating fewer paper based communications.
Local government has been identified as an obvious market for SMS Queuing because council communications have traditionally been undertaken manually, using costly, standalone systems to handle high volumes of calls and letters. The cost of managing out-bound ratepayer contact via voice calls has increased over time due in part to the introduction of mobile phones, while there is increased pressure to improve the sustainability of business processes.

Aaron Ridgeway, CEO of Datasquirt, says; “This is a great example of two New Zealand telecommunications companies collaborating to meet a market need. Selling our SMS queuing technology through Zeacom provides Datasquirt with an opportunity to extend our reach into additional geographies and vertical sectors throughout the world.”

Miles Valentine, CEO of Zeacom, says; “Councils are telling us they need to reduce costs yet continue to communicate with their communities and provide a high level of service and response. Incorporating Datasquirt’s SMS technology into ZCC extends Zeacom’s track record of innovation in telecommunications for local government.”

Datasquirt provides SMS Queuing as part of CONTACT™, its multi-channel communication solution.


About Datasquirt
Datasquirt [ASX: DSQ] supplies CONTACT™, a leading online multi-channel, non-voice, communication and business optimisation solution. Businesses use CONTACT™ to communicate with their customers and field staff using each person’s preferred communication channel (be it SMS, email, fax, or web chat) to achieve better business results. CONTACT™ is provided as a secure online service that interfaces with most existing CRM and ACD/PABX systems. Datasquirt is headquartered in Auckland, New Zealand, with sales offices in Sydney, London, New York and Düsseldorf. Datasquirt™ and CONTACT™ are trademarks of Datasquirt Limited. All other brand or product names are trademarks or registered trademarks of their respective holder(s). For more information see or call +64-9-358-5878 or +1-888-433-9882, or email:

About Zeacom
Since 1994, Zeacom has been developing Unified Communications and contact center solutions for small-to-medium enterprises with up to 250 call centre agents or 2500 employees. Through its offices in the United States, Australia, New Zealand and the United Kingdom, Zeacom serves some 2,500 customers across 25 countries. The company's mission is to provide cost-effective communications solutions that make high-end functionality accessible to small and medium size organizations. For more information, visit

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