Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Farmers’ Markets offer mid-week shopping

Farmers’ Markets offer mid-week shopping

A number of established Farmers’ Markets around New Zealand are launching mid-week twilight markets this spring. The demand for these additional markets comes from growers and food producers who want greater opportunities and from customers who want more frequent access to fresh seasonal produce.

Farmers’ Market organisers in Auckland, Hamilton, Blenheim and Christchurch are adding mid-week twilight events to their existing weekend markets. Spring favourites, strawberries and asparagus, are best enjoyed as fresh as possible so a midweek shop is just the thing. In addition, the markets will be laying on entertainment to enhance the summer evening experience.

In Marlborough, fruit grower Jennie Crum welcomes the move. “We're stoked with Tina's plan (Tina Fortune, Marlborough Farmers’ Market manager) on setting up a mid-week market right in town aimed at catching workers wanting produce, since here in Marlborough lots of town workers live out in the Sounds etc and don't want to come back in to town in the weekend, so they miss out on the Sunday Farmers’ Market and so miss out on the local fare offered.”
”We make an effort to sell Windsong's fruit as close to home as possible” Mrs Crum added “So that the minimal handling needed and short time frame from picking to sales means it can then be picked with the added sweetness that ripening on the tree entails. A large percentage of our crop is sold at the weekend markets, but the extra that is currently packed up and sent off to organic shops and supermarkets can now be sold to new customers at the mid week market.”

The attraction of evening trading has drawn Te Puke to launch its first Farmers’ Market on 23rd October. This runs every Thursday from 4 – 7pm

Farmers’ Markets New Zealand media spokesman, Ian Thomas, says that the move to open multiple markets represents a growing dynamic within Farmers’ Markets. One where growers are offered increased opportunity by being able to sell at more than one market. In Hawke’s Bay markets operate on Saturday and Sunday. In Auckland some producers are able to attend 5 or more markets over the weekend as well as the new midweek City Farmers’ Market and in Canterbury stall holders sell at multiple markets including the twilight Wednesday Canterbury Farmers’ Market. The importance of this growth in opportunity is that it represents a more sustainable solution for producers as well as a more convenient option for shoppers. Thomas hopes that the increased market hours will see more fresh produce growers choosing to sell at Farmers’ Markets


© Scoop Media

Business Headlines | Sci-Tech Headlines


Westpac NZ: Warns About Sophisticated New Scam
Westpac NZ is warning New Zealanders about a sophisticated new scam that involves a fake Westpac investment prospectus.
The prospectus is formatted to resemble a Westpac document and includes professional-looking imagery... More>>

Campaign For NZ Coastal Tankers : Says Fuel Security At Risk

Three unions representing New Zealand shipping crews are mounting a united campaign to protect New Zealand’s fuel security and save New Zealand coastal tankers... More>>

Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>