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Top Australian Brand Witchery Opens In Ponsonby


7 November 2008
For Immediate Release


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center> Top Australian Brand Witchery Opens In Ponsonby Road


Witchery, one of Australia’s most successful fashion brands, continues its expansion into New Zealand today opening its much anticipated Ponsonby Road store in Auckland, with plans to open another two new stores in Christchurch and in Hamilton before the end of the year.

Witchery, a household name in Australia, has 136 Australian stores including 32 concession stores at the high-end department store David Jones.

Sarah Murtha, Witchery’s New Zealand Country Manager, says it’s been fantastic to see Ponsonby shoppers join in our excitement and enthusiasm for the Witchery brand.

“Witchery’s Ponsonby store was generating interest long before we had finished the new shop fit-out. Along with our Wellington flagship, we expect this to be one of our most popular stores,” she says.

Nestled amongst some of Auckland’s finest fashion and lifestyle stores, the store boasts Witchery’s new spring/summer collection.

New Zealand stores already opened this year include the Wellington Flagship, Botany, Milford, Queenstown, Nelson and Dunedin. With new stores in Christchurch and Hamilton planned before the end of the year, bringing the total number of New Zealand Witchery stores to 14.

Since August last year, Kiwi fashionistas have been able get their Witchery fashion fix from the New Zealand concession stores which were opened within top-end retailers Smith & Caughey’s in Auckland, Ballantynes in Christchurch and Kirkcaldie & Stains in Wellington.

These concession stores introduced the brand to New Zealanders and allowed New Zealand Witchery customers, who previously had to make a trip to Australia or shop online, to choose from the full fashion range in an intimate, beautifully designed space inside the high-end retailers.

The new stores opening in New Zealand are all stand alone and offer the complete Witchery retail experience.

Witchery’s offerings include clothing, shoes, accessories, jewellery, an “at home” clothing range, intimates and beachwear. Witchery branded eyewear has recently been added to this list.

ENDS

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