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New blogging network for women in business

New blogging network for women in business and leadership

Women entrepreneurs, business-owners and start-ups now have a support network to achieve and share their goals and showcase their business blog to the world.

Flokka (Icelandic for ‘group’) is a new blogging website/community for women in business and leadership.

Fiona Powell, founder and publisher of says while Flokka has an inward focus for each member about personal success, it also has an outward community focus of sharing and support. The website’s mission is to be “a place to belong to a movement that’s about positive change through our spheres of business influence; that highlights women’s success and the way we do business”.
Membership is free and allows women to start their own blog or link to an existing one. The site allows members to create profiles and connect with others through social networking tools.

The site includes member and blog directories, prize blogs and house blogs and also has over 300 articles for women in business, including “ways you can make a positive difference to the world” and “five ways to create abundance in an economic downturn”.

Fiona is evangelical about the power of blogging for business. “Blogs are a hugely powerful business communication device and leading businesses understand that a blog is an integral part of their marketing and branding strategy, as well as a common sense way of getting closer to customers to build trust and relationships,” she says. “There are some very pragmatic reasons why a business should blog; from search engine optimisation to generating awareness in the market of your products, services or personal brand. BusinessWeek magazine summed up the importance of blogging for business by saying ‘blogs will change your business – catch up or catch you later.’”

Fiona concedes blogging takes a lot of time and effort. “Belonging to a blog network like Flokka makes the blogging experience more fun, more rewarding and less isolating, plus we help raise a member’s profile and increase the traffic and readership to their blog. We showcase them and their blog to the world,” she says.

She says there are a lot of online communities and sites for women about fashion and lifestyle, but many women are looking for more depth, thought, insight and conversation which leads to changing the future in a positive way.

Fiona launched Her Business magazine in 1995 and went on to develop the Her Business Awards, the Her Business Who’s Who, the Her Business Networks and the National Women in Business Week in 2003.

For Fiona, is another step in the direction of empowering women. It is about doing business in a way that influences our world in a positive way - one blog voice at a time.


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