Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Shoppers Retreat To Sentimental Gifts


18 December 2008

Kenny’s Aims To Capitalise As Shoppers Retreat To Sentimental Gifts

Leading retailer of greeting cards, toys and gifts Kenny’s Cardiology has embarked on its biggest ever Christmas marketing campaign to attract consumers who are worried about the global economic crisis and looking to give less-expensive, sentimental gifts this festive season.

The company is optimistic it will enjoy a bumper Christmas sales period on the back of the “It’s the little things that make Christmas magical” campaign, because its product offering is perfect for increasingly budget-conscious times.

To support the campaign the company has produced an unprecedented 1.4 million catalogues in Australia, 155,000 catalogues in NZ and conducted a mail out to all of its 50,000 club members.

Kenny’s Cardiology Managing Director Anthony Underwood said the company, which has experienced rapid growth over the past year, was confident its message would hit the right note with cautious consumers who were concerned about a looming economic downturn.

“In boom times people tend to splash out on the credit card to buy expensive Christmas presents but when times get a bit tougher and people are worried about their investments and their jobs they are more likely to opt for a better value, sentimental gift,” Mr Underwood said.

“That is exactly the market segment where Kenny’s Cardiology is the king and we expect to have a lot of customers at Christmas this year who we might not normally see. We have been around in Australia since 1986, and more recently launching in New Zealand, if there is one thing we know from previous downturns it’s that we flourish when the big ticket retailers are struggling.”

To encourage customers to spend at least $20 in-store, Kenny’s is running a competition where customers who spend $20 or more will go into a draw to win a family holiday to Disneyland. Most presents in the Kenny’s Christmas catalogue are under $25 including soft toys from $10.95.

Kenny’s Cardiology is owned by leading ASX-listed owner, operator and developer of franchises Allied Brands Limited which also owns the Baskin Robbins, Cookie Man, Awesome Water and Awesome Entertainment franchises with more than 250 stores in Australia and New Zealand.

Allied Brands has grown Kenny’s Cardiology store numbers from 32 to more than 50 since it acquired the business in July 2007, including opening its first store in New Zealand in June 2008 and now has a total of five in Auckland and another due to open in the new year in Queensgate, Lower Hutt.

Kenny’s Cardiology stores specialise in cards and gifts for all occasions and all ages and have built a strong following since the opening of the first store in Adelaide, Australia in 1986.

Kenny’s Cardiology plans to open as many as 30 stores in New Zealand within three years and 55 in Australia by the end of 2009.

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>

Air New Zealand: Business Travellers Return To The Skies In Record Numbers

After a year of talking to a computer, Kiwis are leaving the office to re-connect with their clients, suppliers, and staff. New figures released by Air New Zealand show domestic business and corporate travel has defied global trends by returning ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>

LPG Association: Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections

Renewable LPG can supply New Zealand’s LPG needs and achieve the emissions reductions proposed by the Climate Commission without the need to ban new connections, a new study shows. The investigation, by leading consultancy Worley, was prepared for the ... More>>

Commerce: House Values Continue To Climb As New Government Measures Announced

The Government’s new initiatives to quell the rocketing housing market were announced last week, just as house prices hit a new high for the end of March. The average value increased 7.8% nationally over the past three-month period, up from the 6.8% ... More>>