Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Australia Helps Shore Up Arrivals Figures

19 December 2008

Australia Helps Shore Up Arrivals Figures

Australia has again shown its importance to New Zealand's tourism industry, with Australian arrivals helping to hold up declines from other markets.

Recognising this, Tourism New Zealand has moved forward $2 million in campaign spending to run its 'What's On' campaign in Australia during summer for the first time.

The 'What's On' television commercials will start in Australia on Boxing Day.

"Australia is holding up at the moment but we cannot take any market for granted in the current climate. The additional spending, and a new look to the campaign, focusing on experiences, should help to keep us top of mind for those Australians still planning summer breaks," Tourism New Zealand chief executive George Hickton said.

Statistics New Zealand figures out today showed visitor arrivals dropped 4.2 per cent in November compared with the same month last year.

Arrivals from Australia rose 1.8 per cent in November, offsetting sharp declines in arrivals from most major Asian markets. Overall, arrivals from Europe held reasonably steady, down 2.4 per cent.

"The arrivals figures for November are very much in line with expectations and again show the importance of the Australian market in the current economic climate," Mr Hickton said.

Tourism New Zealand is planning a burst of marketing activity in the New Year, with campaigns running in the US, China and the UK.

"With around 900 million people still travelling worldwide, there are enough people to fill New Zealand many times over. We just need to make sure we keep building our share of those travellers by keeping New Zealand's profile up so that people wanting a holiday will think of New Zealand," Mr Hickton said.

International Visitor Arrivals October 2008:

* Australia 77,198 up 1.8% * UK 24,750 down 7% * USA 21,164 down 1.8% * Canada 5,786 up 5.3% * China 11,462 down 17.5% * Korea 4,994 down 43.1% * Japan 8,184 down 45.8%


© Scoop Media

Business Headlines | Sci-Tech Headlines


Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>

All District Health Boards: Historic Pay Equity Settlement

An historic agreement has been ratified that addresses a long-standing undervaluation of a workforce that is critical to the smooth running of our hospitals and the delivery of healthcare... More>>

MPI: Dry Autumn In Waikato And South Auckland Leads To Drought Classification Drought conditions affecting the primary sector in the Waikato and South Auckland were today classified as a medium-scale adverse event, enabling a package of support for farmers and growers... More>>

Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>

DoC: Smeagol The ‘Gravel Maggot’ Leaves Its Rare Mark On The Remote West Coast
An extremely rare species of sea slug or ‘gravel maggot’ has been detected for the first time on a remote beach in South Westland... More>>

Immigration: Annual Net Migration Loss Of 7,300

The provisional net loss of 7,300 people in the year ended March 2022 was the lowest net migration for a March year since 2012, Stats NZ said today... More>>