Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Charlie’s launches an Honest Water


Charlie’s launches an Honest Water

Charlie’s latest product initiative is doing its bit for the environment through the use of a new bottle made from plants.

With bottled water consumption increasing in New Zealand and around the world, the environmental impact of packaging waste is severe. Approximately 50% ends up in landfill and the remainder gets sent all the way to China to be down-cycled, adding further to the carbon footprint of this convenient commodity.

Now consumers can make a difference by choosing Charlie’s Honest Water. Its bottle, dubbed the ‘Eco-Bottle’, is made from Polylactide or PLA for short.

Developed with the assistance of Good Water, New Zealand’s first PLA water bottle, Charlie’s Honest Water ‘Eco-Bottle’ offers a packaging alternative made from renewable and sustainable resources - plants. This is unlike traditional PET plastic water bottles which are derived from oil, a non–renewable and non-sustainable resource.

“We have even used a biodegradable wood cellulose label” says Marketing Manager Ron Curteis. “So that makes our Charlie’s Eco-Bottle one of the most environmentally-friendly water bottles you can buy. That’s an honest attempt to reduce our impact on the environment, hence the Honest name.”

The Eco-Bottle can be recycled through normal curb-side recycling programme and as volumes grow it will necessitate specific PLA sorting at recycling centres.

Curteis commented: “Unfortunately PLA does not currently meet the bottling and shelf life requirements for juice products so we cannot use it for the rest of our Charlie’s range. However we are continuously looking at ways in which we can improve the environmental credentials of Charlie’s juice bottles. One day we hope that all bottles can be made from renewable plant based substances”.

With growing concern over the carbon miles from imported bottled waters, the good news is Charlie’s Honest Water is bottled locally at Kauri Springs in Kaiwaka, Northland. This natural spring is rich in Silica which is one of nature’s natural cleansing agents, and is important for healthy hair, skin, nails and eyes.

Honest Water is available in the 650ml Eco-Bottle in cafés and convenience stores nationwide.


ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Fuels Rushing In: Govt "Ready To Act" On Petrol Market Report

The Government will now take the Commerce Commission’s recommendations to Cabinet...
• A more transparent wholesale pricing regime • Greater contractual freedoms and fairer terms • Introducing an enforceable industry code of conduct • Improve transparency of premium grade fuel pricing... More>>

ALSO:

Reserve Bank Capital Review Decision: Increased Bank Capital Requirements

Governor Adrian Orr said the decisions to increase capital requirements are about making the banking system safer for all New Zealanders, and will ensure bank owners have a meaningful stake in their businesses. More>>

ALSO:

Aerospace: Christchurch Plan To Be NZ's Testbed

Christchurch aims to be at the centre of New Zealand’s burgeoning aerospace sector by 2025, according to the city’s aerospace strategic plan. More>>

ALSO:

EPA: Spill Sees Abatement Notice Served For Tamarind Taranaki

The notice was issued after a “sheen” on the sea surface was reported to regulators on Thursday 21 November, approximately 400 metres from the FPSO Umuroa. A survey commissioned by Tamarind has subsequently detected damage to the flowline connecting the Umuroa to the Tui 2H well. More>>

Taskforce Report: Changes Recommended For Winter Grazing

A Taskforce has made 11 recommendations to improve animal welfare in intensive winter grazing farm systems, the Minister of Agriculture Damien O’Connor confirmed today. More>>

ALSO: