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Top Ten Online Shopping Christmas Gifts for 2008!

Nielsen Online - Top Ten Online Shopping Christmas Gifts for 2008!


Please click here to view Nielsen Online's ranking of the top ten online shopping Christmas gifts for 2008. This is taken from the most recent Nielsen Online - New Zealand Online Retail Monitor.

The ranking is by percentage of New Zealand internet users who purchased Christmas gifts online in 2008. However, it is also very interesting to compare the results with purchases made overall online in the last 12 months. The books category, which had 43% of online Christmas shoppers buying last year for the holiday season, had 30% of overall online purchasers in the last 12 months. Furthermore, clothing stands at 40% of Christmas purchases compared to 26% last 12 months, toys had 34% compared to 12%, beauty products 34% to 12% and CDs / Records / Tapes 28% to 16%. This signifies that the holiday season produced a dramatic spike in online purchases within these specific product categories.

The New Zealand Online Retail Monitor provides the country's only in-depth look into the nation's online retailing - combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides continuous quarterly snapshots of the online 'market space' as it evolves and comparative trends with historical data from Panorama. The report aims to deliver an ongoing and highly contemporary analysis of consumer e‑commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made.


ENDS

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