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Rock N Roll Cocktail

Rock N Roll Cocktail

With the global music industry undergoing rapid changes, new strategies and partnerships are required to develop and promote artists and bands – once such partnership is that between The Brat Agency and 42BELOW…

42BELOW CEO, Paul Dibbayawan -

"As a brand we love working with similarly minded independent thinkers, and the association with The Brat Agency is a testimony to this. 42BELOW are excited to be working with two passionate Kiwi music professionals and their audacious artists who want to tackle the world - just as 42BELOW has done!”
The first artists to benefit from this new arrangement are MiG Ayesa and annie.c. (Annie Crummer). The first phase of this partnership includes the production of singles and music videos to be released in the key territories USA, Asia, Australia and New Zealand and a New York Showcase event.

About MiG Ayesa-

Many will know the name, Mig Ayesa – he splashed across our TV screens in 2005 in the hit reality tv series “Rockstar INXS” – securing himself worldwide acclaim and success as third runner up. He then went onto star as the lead role in “We Will Rock You” – the worldwide Queen musical which is still one of the most successful touring shows in the 2000’s. Currently, Mig is recording with legendary combo Jeff Dawson (producer) whose credits include: Daniel Powters top selling single ‘Bad Day’ (2.3million downloads, 3 million album sales) and Mike Fraser (engineer): AC/DC, Aerosmith and Led Zeppelin

About annie.c. (Annie Crummer)
What do Bink Harrell (Missy Elliot, Notorious B.I.G, Bad Boy Records); J3 (Tommy Lee’s guitarist) and Richie Galdieri (Korn/Nas) have in common?
They’re all in New Jersey, and they’re all phat beating on the new annie.c. single ‘Had It Coming’ and the remixes…
More to follow….. - (under construction)

About The Brat Agency

Few people know the music industry better then Michelle Bakker and Carla Potter. With a combined 30 + years experience between them in the various fields of the industry; these two women have joined forces - the result? The Brat Agency, a global music company based in Auckland, New Zealand. Launched in mid 2008, the dynamic duo have been pedal to the metal, securing major off shore interest for their roster of artists who include: MiG Ayesa, annie.c., Anthony Gold, Tanya Horo and Richie Galdieri
With a staggering list of previous clients, including Jaz Coleman and Killing Joke, Dave Grohl (Foo Fighters), Nine Inch Nails, Prince, The Pretenders, NOFX, Bad Religion, The Shins…..and the list goes on….

“Steel fist in a velvet glove” - (under construction)

About 42BELOW.

42BELOW vodka was launched in 1998 in the premium vodka segment. The brand, known for its innovative, mischievous and entrepreneurial style, has earned a strong reputation for authentic New Zealand purity, quality and exceptional taste. This is reflected in the winning of numerous prestigious international awards – including winning gold for the past 5 consecutive years at the Monde Selection in Brussels. 42BELOW vodka is currently distributed in more than 30 countries.

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