Hot dogs and chips not cutting the mustard

PRESS RELEASE for immediate release

Hot dogs and chips not cutting the mustard for local event-goers

An increasing number of local event-goers are looking for a fresh and healthy alternative to the usual deep-fried fare on offer at big events. This trend is the motivation behind Wellington company Wishbone’s latest invention – their own mobile store.

“Not everyone has time to pack their own breakfast, lunch or dinner before heading off to an all-day sporting event or outdoor concert. Nor are they prepared to settle for hot dogs and chips” Samantha Lacoua, the company’s General Manager of Retail proudly explains.

‘Wishbone on Wheels’ is aimed at keeping hungry crowds happy at events all over the place and has been designed and purpose-built over the past year by a specialist engineer. The truck-turned-store measures 7.5m long, 3.0m high and 3.2m wide and has been developed specifically to cater for outdoor concerts, festivals, sporting events, A&P shows, trade fairs and expos…anywhere that attracts a big crowd.

“The mobile store is a work of art, inside and out” Lacoua says. “It operates and looks just like one of our CBD stores but it’s ‘on wheels’ so can go anywhere!” A built-in generator runs the fridges and coffee machines when a power supply is not available.

The mobile store’s menu promises its event-going customers an extensive range of fresh food as found in the company’s growing number of CBD stores (currently 11 in Wellington and 5 in Auckland) and its recently launched online store www.wishbone.co.nz

“Our menu features so many fresh and healthy choices that local event-goers now have a real alternative. Fruit combi’s, sandwiches, salads, soup, wraps, baking, cold drinks, hot drinks…there is nothing else quite like it” Lacoua says. The mobile store is set to be welcomed by families too. “Parents now have the chance to offer their children a fresh juice or nutritious sandwich when they’re out and about”.

The company’s commitment to fresh and healthy food is illustrated by its own nutritional strip - The Wishbone Strip™. This is an easy-to-read device featured on Wishbone’s packaging to help customers tell the difference between low fat, dairy free, low G.I, gluten free and meat free options.

In addition to plans to open more CBD stores this year, the company believes there is demand for Wishbone beyond the CBD. “Wishbone on Wheels is an ideal way to utilise our existing production facilities while satisfying a market currently not catered for” says Lacoua.

Asked how much product the new mobile store Lacoua claims “A lot! Enough breakfast, lunches and dinners to keep 100’s or 1000’s of hungry people happy for hours, or even days!”

Having just hit the road in Wellington at events including Starry Nights in Frank Kitts Park and Round the Bays in Kilbirnie, Wishbone on Wheels is already proving to be popular amongst the crowds. To book Wishbone on Wheels for a future event or to find out where it will be open next, visit www.wishbone.co.nz or call 0800 4 WISHBONE.

ENDS

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