Crowds Invited to Create a Buzz in the Marketplace

PRESS RELEASE
16 March 2009

INVITEME: Crowds Invited to Create a Buzz in the Marketplace

None of us wants “loser” status by attending an event where no one else has deigned to turn up, nor do businesses want to promote or launch a service or product when there is no audience. Crowds create a buzz and this can be the best method for companies to advertise their brand. Young entrepreneur Jussara Bierman saw the opportunity to build on the notion that crowds attract crowds, and INVITEME.co.nz was born.

INVITEME was spawned from the fictitious concept of “rent-a-crowd” to provide an innovative way to fill venues and events, and give people a good time and the potential for cash.

INVITEME is a people management company with the goal to get people talking, and their clients noticed. As consumers get tougher and wiser, companies around the world are using innovative techniques to gain a bigger stake in the market. INVITEME provides reciprocal benefits to both clients and consumers. It not only ‘warms up’ the atmosphere around an event, but also gives its members opportunities to be invited to product launches, events, parties (for free with incentives), as well as the option of being paid to participate in promotions and give opinions through market research.

INVITEME has a large database of people (aged 18+) in the Auckland area and can cater to venues and events such as clubs, bars and restaurants, private parties, product launches, cinemas and theatres, films and TV shows, photo shoots, and research and surveys.

INVITEME supplies people in three main areas; Mob Marketing, Rent a Crowd, and Focus Groups. Mob Marketing involves the recruitment of a large number of people (100+) to advertise a company, product or brand. Rent a Crowd recruits for specific events to increase the popularity of a venue or function. Focus Groups are recruited to specific demographic/target profiles for market research.

Heidi Klum’s adage of “One week you’re in, the next week you’re out” has never rung so true. The rent a crowd marketing method is widely used word-wide to address this challenge, and now in New Zealand INVITEME is turning-heads and creating an enjoyable way to help its clients to develop market awareness and grow their brand.

InviteMe www.inviteme.co.nz

ENDS

© Scoop Media