NZ's Flossie Media plans Australian launch

New Zealand's Flossie Media Group announces plans for Australian launch

Women focused online network hits the sweet spot in NZ and Australia

6 April 2009 - Sydney - Flossie Media Group, New Zealand's premier women focused media company, is completing final preparations for the Australian launch of its masthead network, Flossie.com in July. Following the success of its New Zealand launch in 2008, the Flossie Media Group is confident they will fill a large gap in the Australian market.

Through its masthead site www.flossie.com Flossie Media Group already successfully connects NZ women with 25 female centric sites - and advertisers with those women. The company is in discussion with a number of Australian websites to join Flossie's masthead network and with advertisers who have already expressed interest in the site. At launch it is expected that Flossie.com will have 30 Australian specific sites offering a base of one million domestic de-duped unique browsers.

According to Flossie Media Group's CEO, Jenene Freer, women online represent the "sweet spot" for online advertisers because they are "triple dippers" making purchase decisions for themselves, their husbands, children and other dependents.

"In fact women make more than 80 percent of all purchase decisions," said Ms Freer. "The combination of this purchase power with our masthead model has been exceptionally successful in New Zealand and we believe the market potential in Australia is even more significant. Flossie.com will present an extraordinary opportunity for marketers wanting to reach women and we look forward to working closely with Australian advertisers and websites owners," she continued.

The Flossie Media Group has appointed their first Australian based team member, Juliet MacKenzie as Australia Sales Manager. Juliet comes from director roles at Yahoo7 and will lead a team of campaign managers, sales reps and editors. She will work alongside Jenene Freer and the New Zealand team who are supported by private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for $750m to Fairfax. One of New Zealand's leading businessmen and investors, Lloyd Morrison continues his involvement as a major shareholder of Flossie.com and original investor of nzgirl.

The Flossie Media Group is the brain child of Jenene Freer, who has been a prominent figure within the New Zealand online and advertising world for the past ten years. After launching nzgirl in 1999, it has grown to become New Zealand's largest online magazine for women with a total audience of over 200,000 monthly unique browsers and 90,000 members. Since the launch of Flossie.com in 2008, it has expanded to include 25 female centric sites covering everything from parenting, and finance, to career, travel, sex, dating, fashion, beauty and entertainment.

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About The Flossie Media Group

The Flossie Media Group is focused solely on engaging women with the content they desire and linking advertisers with the women they want to target. The group brings together the Best of the Best' of female centric websites through its masthead site www.flossie.com,

The company is privately owned, backed with investment from private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for $750m to Fairfax. Lloyd Morrison, who is another key Flossie shareholder, is considered one of New Zealand's prominent investors and is a shareholder and original investor of nzgirl Ltd.

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