Ad Networks reaches over 1.5 million NZ

Ad Networks reaches over 1.5 million NZ unique browsers in May

Following the recent expansion of its Market Intelligence demographic survey, Nielsen Online has launched an additional category, Ad Networks, which aims to better assist advertisers with the effective placement of campaigns across multiple websites.

Ivan Fuyala, General Manager of Nielsen Online New Zealand says, “The online medium is unique in its ability to effectively target users and accurately measure user behaviour. The recent inclusion of the Ad Networks category in Market Intelligence will allow advertising agencies to identify the demographic details and audience reach of aggregations of sites, as they are sold across.

“This initiative also gives the publishers of smaller websites a chance to increase their appeal to advertisers by strengthening their collective audience reach.”

Grieg Buckley, CEO of the Interactive Advertising Bureau of New Zealand adds,
“This is great progress and further evidence of the growth and professionalism of the online media landscape.
“It enables the Networks to market their niche communities more effectively and transparently. And this is particularly important in New Zealand where there is significant growth in the number of mid and long tail sites and niche communities now reachable online.”

The six ad networks that are currently listed in NZ Market Intelligence, combined, reached over 1.5 million New Zealand based unique browsers over the month of May 2009. AdHub Limited lead the pack reaching over 1 million unduplicated unique browsers across the sites it represents.
ENDS

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