Alt Group Strikes Gold Again – And Again

Media Release

June 23, 2009

Alt Group Strikes Gold Again – And Again - at New York’s Graphis Awards

Auckland based multidisciplinary design consultancy, Alt Group has struck gold again with its haul of five Golds at the Graphis Design Annual 2010 Awards announced yesterday (Monday, June 22) in New York.

Alt Group received five Golds in the Annuals’ design section for Farmgate Wines (packaging); the New Zealand New Music CD series (packaging); Hum Research Book (editorial); Xero Wine Bottle (packaging) and for Scotties Boutique Website (interactive).

Graphis is the New York based International Journal of Visual Communications and its annual awards celebrate outstanding work in design, advertising, photography and illustration. Each of the Annuals published by Graphis represents the best internationally produced work for the discipline for the previous year and only the most impressive work is selected for inclusion in the Annuals.

The Graphis Golds represent yet another accolade for Alt Group, which has won 26 international awards so far this year, including these current awards.

Ben Corban, managing director for Alt Group said that the Graphis Gold awards were a tribute “to the commitment of our clients and the focus of our team.”
“We are delighted that our work will receive such international exposure, as the Graphis Annuals are an important record of the year’s best design work and they are avidly read by the international design community and their corporate clients.

About Alt’s Gold Winning Projects

The HUM Research book is a 40,000 word book that Alt wrote and produced about the creative development of the HUM– Minds at Workfurniture system, an innovative award-winning workspace system designed by Formway which is sold in the United Statesby Kimball Office.

The Xero wine bottle wasan innovative direct mail piece designed for the online accounting software company that was founded in 2006 by successful technology entrepreneur Rod Drury and has TradeMe founder, Sam Morgan on its board.

To draw attention to their client’s area of expertise and operations – accounting – and to emphasise that their software would assist companies to improve their bottom line, Alt Group cleverly emblazoned the wordsProfit and Loss across the front of the wine bottle, separated by a simple white line. 

Farmgate Wines: Alt Group took an ‘unconventional’ approach when designing the packaging for the boutique Hawke’s Bay based wine label, with their designs centring on the concept of place, people and community, which are at the very heart of the brand.

Each wine label features portraits and stories of different artisan food producers from the Hawke’s Bay region, with each food producer paired with a varietal wine style suited to be matched with their product, for example a barrel aged chardonnay with a local cheese maker.

New Music Convergence CD Series:was designed for New Zealand Trade & Enterprise. The CDs showcase the best of New Zealandmusic and are distributed to music company decision makers, such as the head of Sony Music, to help promote New Zealandmusic internationally. Each CD is exquisitely packaged and features images of a melting tui (moulded in coloured wax) over time. The CD package also includes specially designed enamel jewellery, crafted in shapes such as a bone, a cracked eggshell or a piece of skull, all symbolising New Zealand’s show off songbird, the tui.

So far NZTE and Alt Group have created eight CDs, which feature music as diverse as Dave Dobbyn, Bic Runga, the Finn Brothers, Hollie Smith and Scribe.
Scotties website: The website was designed for Aucklandfashion designer and retailer, Marilyn Sainty, the owner of Scotties Boutique. The concept of the site was built around the idea of a gallery wall, a number of small works that could be unpacked to reveal a series of different experiences, still images, sound, animations and catwalk movies. The concept reflects the nature of the business, a highbrow fashion boutique which represents some of the most influential brands in global fashion.

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