Schhh… Mojo Wins Gold at Cannes Lions

MEDIA RELEASE
25 June 2009

Schhh… Mojo Wins Gold at Cannes Lions

The Schweppes Short Film Festival’s stable of awards and global success continues to grow, with Publicis Mojo Auckland scooping a Gold Lion at Cannes for their viral video hit, Signs.

The award tops off a year of success for Publicis Mojo and Signs, a 12- minute short film created by Publicis Mojo as part of the Schweppes Short Film Festival.

Signs, the fifth film in the festival, has already achieved remarkable viral success, and is now the second highest-rated clip in the Film and Animation category on YouTube, ever.

The film won a gold lion in the Viral Video category, within the Cyber category at the Cannes Lions advertising festival. Greg Wood, Creative Director for Publicis Digital, says the category was hard-fought but ultimately a clear sign of the strength of digital media.

“Great content developed exclusively for digital sharing rewards not only the viewers, but the client and the brand clever enough to take the opportunity.” Publicis Mojo’s Executive Creative Director, Lachlan McPherson, agrees.

“Like Schweppes and Coca Cola, more brands around the world are discovering the power of digital marketing,” he says.

“It’s great that an idea from New Zealand is receiving global recognition, from the people who gave it almost two million views on YouTube, and for the Cannes Lions Award jurors who gave it gold,” McPherson says.

Wood, who was also selected to sit on the Cyber jury at this year’s Cannes festival, says it is a huge win for Publicis Mojo.

“In a year where digital has really begun to grow up, a year in which clients signal the move to digital as the centre and the hub of marketing, this is a great win for Mojo,” Wood says.

ENDS

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