Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Bare Essentials make headlines around the world

Nothing to Hide and Bare Essentials make headlines around the world

Air New Zealand’s “Bare Essential” in-flight safety video featuring staff wearing nothing more than body-paint has had more than three million views on YouTube in the 10 days since it was launched.

The video, in which body-painted cabin crew and pilots deliver the in-flight safety briefing to customers travelling on 737 domestic jet services, is the third most viewed video globally on YouTube in the past week.

Air New Zealand General Manager Marketing Steve Bayliss says the number of Bare Essential views on YouTube in the past week has even surpassed those for King of Pop Michael Jackson’s final rehearsal footage.

“Bare Essentials is now the number one most viewed New Zealand travel video of all time on YouTube, surpassing our Nothing to Hide television commercial which is now sitting at number two,” he says.

Mr Bayliss says the genuine, fun and engaging approach taken by Air New Zealand to its in-flight safety briefing had clearly resonated with both customers and media.

“We have been absolutely stunned by the massive international interest in our in-flight safety briefing, with the New York Times, CNN, BBC, the Telegraph and Channel Seven Australia among those news outlets running articles. We’ve even featured on American Idol host Ryan Seacrest’s blog,” he says.

Mr Bayliss says the Nothing to Hide television commercial, which features eight body-painted Air New Zealanders including Chief Executive Officer Rob Fyfe, has had almost 2.7 million views on YouTube since it was launched on May 10.

“In total, we’ve had around 6.5 million views on YouTube for the whole Nothing to Hide campaign, including views for our blooper and behind the scenes videos.”

The Nothing to Hide campaign is designed to highlight the transparency of Air New Zealand’s all-inclusive domestic airfares – with the message that, unlike competitor airlines, what you see is what you get.

See which features the new safety video, a comical bloopers version and the original television advertisements.


© Scoop Media

Business Headlines | Sci-Tech Headlines


R&NTU: KiwiRail strike notices withdrawn following new offer

Strike notices on KiwiRail have been withdrawn. Rail and Maritime Transport Union General Secretary Wayne Butson says following negotiations between the RMTU and KiwiRail, a new offer from KiwiRail will be taken back to union members for ratification... More>>

Banking: Stress Tests Show Strengthening Bank Resilience

The latest stress tests carried out by the Reserve Bank of New Zealand – Te Pūtea Matua show strengthening resilience in the banking sector and the benefits of continuing to build capital buffers... More>>

Statistics: Building Activity Down In September Quarter
The volume of building activity in New Zealand fell 8.6 percent in the September 2021 quarter, compared with the June 2021 quarter, Stats NZ said today. Residential building activity fell by 6.4 percent in the September 2021 quarter, while non-residential building activity fell 12 percent... More>>

Reserve Bank: Deputy Governor Reflects On Time At RBNZ
Central bankers must continue to look forward to guard against the unpredictable, Deputy Governor Geoff Bascand says in a speech published today. Mr Bascand joined the Reserve Bank of New Zealand – Te Pūtea Matua in 2013 during the aftermath of the Global Financial Crisis... More>>

Xero: Data Reveals ICT Expenditure Key To Small Business Sales Growth
Xero, the global small business platform, today released a new report which shows New Zealand small business ICT expenditure has increased 25 percent compared to pre-pandemic levels - more than the UK (20%) and Australia... More>>

Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>

Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>