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Recession off the menu at Cuisine

Media Release                                                                                                        

14 August 2009



Recession off the menu at Cuisine

New Zealanders may be tightening their belts, but they are still prioritising eating well and learning about food and wine, with Cuisine magazine growing its readership by 10% over the past year.

Just-released figures from the Nielsen National Readership Survey show 406,000 New Zealanders now read Cuisine, strengthening its position as leader of the food magazine category, with 56% more readers than the second-placed food magazine1.

“After 23 years, it’s great to know that Cuisine is still regarded as the authority on food and wine,” says editor Eric Matthews It’s also heartening that we are attracting so many new readers even in a time of economic downturn. “

Matthews puts Cuisine’s readership success down to its strong and growing relevance to its readers.

“We now have a generation of Kiwis who have grown up with Cuisine, and have learned how to cook delicious and attractive food from our magazine – and how to entertain with style.

“Times have changed and Cuisine has changed with them, showing our readers how to incorporate new trends and ingredients in a way that is relevant to their lives. Times may be tough but readers still turn to us for inspiration and guidance, whatever their budget.”

Matthews, who joined Cuisine as editor in February, said New Zealanders were passionate about food and wine, and wanted to get the best value out of the best ingredients.

“Cuisine will continue to focus on the fantastic ingredients available in New Zealand and present interesting, uncomplicated and compelling ways to make the most of them.”



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