Seamless Online Shopping Experience

Monday, 19 October 2009, 4:52 pm
Press Release: YahooXtra

Yahoo!Xtra Delivers Kiwis a Seamless Online Shopping Experience

NZ Consumers Can Now Purchase Thousands of Products on the One-Stop Internet Shopping Service.

AUCKLAND (October 19, 2009) – Today Yahoo!Xtra announced the launch of the new Yahoo!Xtra Shopping website, offering over 10,000 products for sale: everything from appliances to wine, cosmetics, flowers and gifts. The experience is seamless: one site, one shopping cart and one easy check-out process.

Yahoo!Xtra Shopping carries a wide selection of leading global brands including computers & peripherals from Canon and Hewlett Packard; Toys from Mattel and Hasbro; and cosmetics from Clarins and Smashbox. New brands and product ranges will be added in the weeks leading up to Christmas, with some brands pre-releasing their hottest new products exclusively on Yahoo!Xtra Shopping. In addition, Yahoo!Xtra Shopping also has strong relationships with leading New Zealand retailers including Smith & Caughey’s, Stevens, Nest and Lighting Direct.

A continuing focus of the new site will be on daily deals: 24-hour online sales on products spanning across every category. As an added incentive, daily deals will also include free shipping.

“Yahoo!Xtra’s audience already strongly identify us as a trusted source for shopping information, researching prospective purchases on Yahoo!Xtra Search, so this is a natural step for us,” explains Yahoo!Xtra CEO, Kevin Bowler. “We are New Zealand’s favourite home page, and a big reason for this is because we provide all of the online essentials to Kiwis: email, search, news – online shopping was the logical progression in meeting the needs of our audience.”

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“We’re confident that New Zealanders will find the cure for the Christmas Shopping blues with Yahoo!Xtra Shopping,” continues Bowler. “Each year New Zealanders face the same frustrations of Christmas Shopping: circling parking lots, dealing with crowds. We already know that 75% of Kiwis research online before purchase, and now we’re giving them the option to avoid the malls and make those purchases online. ”

Check out Yahoo!Xtra Shopping now at http://shopping.yahooxtra.co.nz/.

About Yahoo!Xtra Shopping

Yahoo!Xtra Shopping is a new online shopping site featuring a comprehensive range of products in Home & Living, Electronics, Health & Beauty, Kids, and Wine & Sport. Featuring over 10,000 products at launch and expanding to over 15,000 by the peak of Christmas shopping. An extensive range of leading local and global brands make Yahoo!Xtra Shopping the first website that Kiwis should visit to find the best deal. Yahoo!Xtra Shopping is powered by Hubsta Ltd.

About Yahoo!Xtra

Yahoo!Xtra is a joint venture between Telecom New Zealand Limited and Yahoo!7. Yahoo!Xtra combines world class mail and web search with the content New Zealanders care most about, making the site the center of Kiwi’s online lives. For two months running Nielsen Market Intelligence monthly data has reported that Yahoo!Xtra has surpassed Trade Me as the most visited homepage in New Zealand.

ENDS

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