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First Gluten free Grocery Store opens in Auckland

First Gluten free Grocery Store opens in central Auckland

Providing a one stop shop filled with a vast range of delicious gluten free foods, Gluten free Grocer is sure to create a sigh of relief among Auckland’s ever growing coeliac, wheat free and Gluten Free (GF) population.

The Eden Terrace store will stock a range of freshly baked breads and pastries, a deli selection, baking supplies, cereals and ready to eat meals. As GF food has a reputation for tasting terrible, there is a strong emphasis on all the quality of the products, only those products that pass the ‘delicious’ test will make it to the shelves.
The range is all gluten and wheat free and also includes dairy free, lactose free, sugar free, egg free, nut free, vegetarian and vegan options.

The website, launched in July 09, has proved to be a hit across New Zealand with deliveries from Invercargill to Paihia. Immediate growth required the company at only 3 months old to move into a new entirely GF kitchen in Kingsland, and the first in a line up of local grocer stores is set to open 6th November in Eden Terrace. Long opening hours and ample parking across the road will ensure the store is easily accessible, and a focus on GF children’s products will make this store is a dream come true for many frustrated parents.

With gluten free step-children and a busy catering company, moving into gluten free foods has been a natural progression for Mitch King. Tired of buying over priced and tasteless GF products, he started developing delicious items to freeze for the children’s lunch boxes.
This soon grew to offering GF options at his family catering company,, and within the month Gluten free Grocer was born. What began with few muffins at home has now become an ever growing passion for the 23 year old who is now working towards all products being as GE free, organic and preservative free as possible.

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So what is Gluten? It’s a protein found in grains including wheat, rye, oats and barley.
Gluten is found in some soups, mayonnaises and many processed foods as well as in wheat starch binders and fillers. It can also be found in medications, some vitamins, some flavoured commercial spreads, sauces, some hams, almost all of the biscuits stocked at supermarkets, most cake mixes and common breads.


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