23 October 2009
Vodafone has addressed Commission’s concerns
Late yesterday, the Commerce Commission commenced proceedings against Vodafone for a number of claims stretching back to 2006.
We are surprised by this action. It appears to relate to six advertising campaigns, each of which we addressed when raised by our customers or by the Commission. We take these allegations seriously and have cooperated with the Commission throughout. We have never deliberately misled our customers.
“Vodafone has a strong track record for innovation in the New Zealand market. We have introduced new technologies, new pricing and opened up entirely new markets over the past 11 years. We have been first to market with offers like pre-pay, text messaging and mobile TV”, says Mark Rushworth, Vodafone’s director of marketing.
“We strive to deliver great value and outcomes for customers. It has always been our practice to work with our customers to continually improve our processes and explanations around our offers.
“This legal action feels to us like using a sledgehammer to crack a nut.”