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Telecom changes the mobile pricing game

Telecom changes the mobile pricing game

Telecom has revealed new text and mobile broadband pricing offers that will shake up the mobile market this Christmas.

Heavy text users will welcome the introduction of ‘Non Stop Text’, a text offer that gives customers all the texts they need[1] to any NZ network, for just $12 a month.

Mobile broadband customers are also looked after with new plans and great Christmas offers for those wanting to try mobile broadband for the first time, as well as existing users wanting more data for their buck.

Director of Mobile, Paul Hamburger says the time is right for Telecom to follow-up the successful changes already made to plan structures with further innovations in pricing.

“We have been thrilled with XT’s launch and the way customers have embraced their new mobile network, but we’re not taking our foot off the pedal - and these offers show kiwi customers that we mean business.

“The Text and Mobile Broadband offers hitting the market today are very much the product of customers’ feedback and our desire to lead the mobile market into a new era - these are market changing offers,” says Mr Hamburger.

For just $99, prepaid Mobile Broadband customers receive a T-Stick (MF626), free XT SIM card and 500 Megabytes (MB) of data free for use within the calendar month. This makes for an easy way to try mobile broadband and then control spending, as you top up your T-Stick like you would a prepaid mobile phone.

Further innovation comes in the form of an on-account (postpaid) Christmas offer that gives customers double the data (8GB of data for the price of 4GB) on a 24 month term at $69.95 a month[2] if they also have fixed broadband with Telecom, or $79.95 for other customers. This offer also includes a free T-Stick (MF626), free XT SIM card, and access to a usage meter and alerts by text and email.

“XT is already faster in more places, and with our impending upgrade to the turbocharged technology HSPA+ we want to provide plans that give customers the freedom to take full advantage of XT’s speed and coverage,” says Mr Hamburger.

In readiness for the fast speeds of HSPA+ Telecom is also releasing a 21 Megabit per second (Mbps) 3 TT-Stick. The ‘Turbo T-Stick’ will be available in store for $149 when purchased with a 24 month plan.

Detail of Telecom’s exclusive partnership with Noel Leeming for Notebooks was also revealed today. The Noel Leeming 4GB Notebook Mobile Broadband bundle is available with the Double Your Data Christmas offer (detailed above), and there is also a 2GB Notebook plan available.
“We’ve chosen not to stock Notebooks in our own retail stores after customers told us they want to be able to compare a full range of laptops, netbooks and accessories - our partnership with Noel Leeming best ensures this can happen. Customers can pick whatever brand of Notebook meets their needs, and then couple that with our superior XT Mobile Broadband service,” says Mr Hamburger.
Supporting the release of new pricing, Telecom is also revealing a new line up of handsets and devices. Two of note are the Sony Ericsson Aino U10a (RRP $999) and Samsung S6700 retailing at $499.

The Sony Ericsson Aino U10a has an extraordinary 8.1 megapixel camera with 3.0” screen allowing for superb multi media watching. The Aino also has Remote Play with Playstation3 (PS3) allowing customers to control their PS3 with their mobile phone. The Samsung S6700 has 3 megapixel camera and mobile TV.

Further detail on offers and devices can be found at www.telecom.co.nz/mobile

Notes:
All the offers detailed above are for the XT Mobile Network only.

1. Fair Use policy and terms apply to protect against abuse and excessive use. Customers considerably exceeding historic average text figures will be asked to adjust their texting usage. The Non Stop Text offer is available until 31 January 2010. For customers who take up the offer, Non Stop Text ends on 31 January 2011

2. Promotional offer from 28 October 2009 to 31 January 2010

3. Theoretical maximum download speed. Our sites will deliver typical average download speeds of 4Mbps to devices that are 21Mbps enabled. Actual speeds you receive may vary depending on factors such as your device’s capability, your location and its surrounding such as building types and other users on the network.

A Fair Use Policy applies to Mobile Broadband as the service is not intended for prolonged intensive data downloads or uploads such as file sharing and long duration streaming video.

ENDS

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