Out Now Consulting Appoints Rainbow Tourism
Out Now Consulting Appoints Rainbow Tourism as Gay Comfort
Consultants
Gay and lesbian consumers have
become an increasingly sought after consumer group. Now
leading lesbian and gay marketing specialists, Out Now, have
announced the expansion of its operations into many key
strategic markets around the world - including
Australia.
Founder and CEO of Out Now, Ian Johnson,
in announcing the new moves said that Australia is one of
the key target markets for growth of its online marketing
services.
"Australia is a market whose economy
demands that Out Now help companies better understand this
key consumer category," says Johnson. "Lesbians and gay men
have a well developed community, defined media channels and
distinct marketing opportunities. Out Now works in key
markets around the world with a select group of leading-edge
clients to make sure their LGBT marketing is delivered to
consumers at world's best standards of expertise. Our
clients are the world's leading brands, and our new
expansion in Australia reflects both the strategic
objectives of our clients and the strong LGBT marketing
opportunities here."
Johnson also announced the
appointment of gay tourism marketing specialists Mark
Proffit and Dee Farrell of Sydney to join the Out Now Global
network of specialist LGBT marketing experts.
"Mark
and Dee are long-term operators strongly committed to
improving the quality of marketing of goods and services to
LGBT customers," Johnson said.
Proffit is the
founder of one of Australia's leading travel businesses
targeting the gay consumer market - Rainbow Tourism
International (www.RainbowTourism.com ) - and he is an
IGLTA Ambassador. Farrell was a charter member of IGLTA and
worked as a tourism operator for many years before starting
of Peacock Tourism Marketing in New York City last year. She
is also co-director of Rainbow Tourism and is based in
Sydney.
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