Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

International marketing opportunity for tourism

International marketing opportunity for tourism businesses

Tourism operators looking to grow their international business are invited to apply to attend TRENZ 2010 – the New Zealand tourism industry’s annual international showcase.

TRENZ 2010 will be a great opportunity for tourism operators to meet over 200 international travel and tourism buyers at a single event, Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar says.

TRENZ 2010 will be held at Auckland’s ASB Showgrounds, 24-27 May 2010. Applications to exhibit at the event open at noon today (Thursday 12 November) and will be open until 2 December.  Go to www.trenz.co.nz to apply.

Over four days, the New Zealand operators meet the buyers in a series of 15 minute business appointments, where they negotiate agreements on accommodation, transport, tours and activities they can sell to their clients over the next two or three seasons.  All New Zealand’s major tourism markets, including Australia, UK, USA, China and Japan, will be represented.

 “International marketing is expensive and time-consuming for operators who have to travel overseas to meet their key partners.  TRENZ is a cost-effective way for businesses to meet buyers from around the world who are interested in selling New Zealand product in their home countries,” Mr Cossar says.

“It’s vital that New Zealand tourism operators continue to market themselves strongly to our key international markets, as economies in those countries start to recover and consumers begin travelling again.  This will ensure New Zealand’s $21.7 billion tourism industry continues to make its critical contribution to our economy.”

TRENZ 2009, held in Auckland in June, was a highly successful event for participants, who reported they did good business and achieved their objectives, Mr Cossar says.

“We had great feedback from TRENZ 2009 delegates, who loved the size and functionality of the event.  The carefully selected buyers who attended were keen to do business with our  operators and some excellent results were achieved.”

TRENZ 2010 will be of a similar size to the 2009 event, with exhibitors being capped at about 270 to ensure that TRENZ showcases only the best New Zealand tourism products available. Attendance fees have been kept at the same level as this year.

New exhibitors and those with new products to offer to the international marketplace will be sought, as buyers are always looking for new products for their clients.

“Together with our event partners, we’ll be focussing on attracting new buyers and more buyers from emerging markets.  We are also planning some changes to the TRENZ programme to provide more opportunities for operators and buyers to do business.  There will also be more opportunities for operators to meet international and local media,” Mr Cossar says.

“TRENZ 2010 will be an unmissable opportunity for tourism operators who are serious about being in the international marketplace.”

TRENZ is managed by TIA in partnership with Tourism New Zealand, Air New Zealand, Qantas, host region Tourism Auckland and other industry supporters. For more information, visit www.trenz.co.nz

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>

ALSO:

Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO:

Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>

ALSO: