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International marketing opportunity for tourism

International marketing opportunity for tourism businesses

Tourism operators looking to grow their international business are invited to apply to attend TRENZ 2010 – the New Zealand tourism industry’s annual international showcase.

TRENZ 2010 will be a great opportunity for tourism operators to meet over 200 international travel and tourism buyers at a single event, Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar says.

TRENZ 2010 will be held at Auckland’s ASB Showgrounds, 24-27 May 2010. Applications to exhibit at the event open at noon today (Thursday 12 November) and will be open until 2 December.  Go to www.trenz.co.nz to apply.

Over four days, the New Zealand operators meet the buyers in a series of 15 minute business appointments, where they negotiate agreements on accommodation, transport, tours and activities they can sell to their clients over the next two or three seasons.  All New Zealand’s major tourism markets, including Australia, UK, USA, China and Japan, will be represented.

 “International marketing is expensive and time-consuming for operators who have to travel overseas to meet their key partners.  TRENZ is a cost-effective way for businesses to meet buyers from around the world who are interested in selling New Zealand product in their home countries,” Mr Cossar says.

“It’s vital that New Zealand tourism operators continue to market themselves strongly to our key international markets, as economies in those countries start to recover and consumers begin travelling again.  This will ensure New Zealand’s $21.7 billion tourism industry continues to make its critical contribution to our economy.”

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TRENZ 2009, held in Auckland in June, was a highly successful event for participants, who reported they did good business and achieved their objectives, Mr Cossar says.

“We had great feedback from TRENZ 2009 delegates, who loved the size and functionality of the event.  The carefully selected buyers who attended were keen to do business with our  operators and some excellent results were achieved.”

TRENZ 2010 will be of a similar size to the 2009 event, with exhibitors being capped at about 270 to ensure that TRENZ showcases only the best New Zealand tourism products available. Attendance fees have been kept at the same level as this year.

New exhibitors and those with new products to offer to the international marketplace will be sought, as buyers are always looking for new products for their clients.

“Together with our event partners, we’ll be focussing on attracting new buyers and more buyers from emerging markets.  We are also planning some changes to the TRENZ programme to provide more opportunities for operators and buyers to do business.  There will also be more opportunities for operators to meet international and local media,” Mr Cossar says.

“TRENZ 2010 will be an unmissable opportunity for tourism operators who are serious about being in the international marketplace.”

TRENZ is managed by TIA in partnership with Tourism New Zealand, Air New Zealand, Qantas, host region Tourism Auckland and other industry supporters. For more information, visit www.trenz.co.nz

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