Purex Announces Donation to Tsunami Relief

MEDIA RELEASE

17 November 2009

Purex is pleased to announce that a total of $35,000 has been donated to the Samoa Red Cross Society, following the launch of its Purex Cares campaign.

During October, 5 cents from every pack of Purex toilet tissue sold was donated to the Samoa Red Cross Society via the New Zealand Red Cross. A total of 700,000 promotional packs were sold.

All of the money raised will go towards rebuilding communities in the islands’many small villages destroyed by the tsunami, ensuring that those most in need receive practical assistance.

“After such a devastating event recovery efforts and programmes are going to take years not months,” says Anna Fatkina, SCA Marketing Manager Consumer. “The effort from everyday New Zealanders to help those affected by the Samoan tsunami has been overwhelming.”

“This campaign is part of SCA’s long term commitment to do what we can to care for those in need,” says Fatkina.

Funds raised will contribute to rebuilding housing as well as long term recovery initiatives including community based health care and first aid, psychosocial support, emergency shelter, livelihood programmes, disaster preparedness and disaster risk reduction support and capacity building to support initial disaster response and relief activity.

In the wake of the disaster, immediate and practical support was provided by Purex by way of tarpaulins, toilet paper and hand operated tools.

Purex and Rolly continue to send their heartfelt thanks to all of those who contributed to caring for others.

ENDS

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