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Wellington Agency Resn Breaks Pixel Awards Record

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Monday 23 November 2009


Resn wins Best in Show, Best Agency and a Record Five Awards.

Wellington digital agency Resn has received an unprecedented five wins at the 2009 Pixel Awards – a prestigious international competition for the world’s best digital agencies.

In addition to Best in Show for the JAG Jeans brand website and Best Agency, Resn won the Best Music Site for Fat Freddy’s Drop TV and Best Animation for Nelson company 26000 Vodka’s website. 2009 is the first time an agency has received five wins.

Resn beat some of the most respected names in the interactive industry worldwide such as New York-based agencies Your Majesty, Firstborn and Big Spaceship, a finalist for AdweekMedia's Digital Agency of the Decade.

Resn’s Best in Show award was received for the JAG Black website for JAG Jeans (, where visitors play the role of fashion photographer. Visitors snap models, select the best images from a contact sheet and layout their own Black Book magazine which can be emailed to friends.

The site proved incredibly engaging, with visitors spending over six minutes on the site on average and 25% of visitors returning for a second look. Over 25,000 magazines were emailed to visitors’ friends.

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Resn’s Managing Director Rik Campbell says Resn’s reputation is attracting increasing amounts of international work. “JAG Black is a great example of managing creative projects from New Zealand. The client was in Manila, the ad agency was in LA and we flew a Director of Photography and our Creative Director to film in Sydney. Then we designed and built it in Wellington.”

The Pixel Awards judges praised Resn’s blend of impeccable graphic design, technological expertise, and engaging user experience. Judges comments on the JAG Black site include "It’s an extremely unique and creative idea. This site really made me feel like a photographer” and “This blew me away. Slick creative, engaging user experience. Awesome."

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Resn’s Wins at the 2009 Pixel Awards
Winner Best in Show ( JAG Black -
Runner up Best in show ( Resn -
Runner up Best in Show ( 26000 Vodka -
Winner Best Agency ( Resn -
Winner Best Animation ( 26000 Vodka -
Winner Best Experimental ( JAG Black -
Winner Best Music ( Fat Freddys Drop TV -
Runner up Music ( Shapeshifter -
Runner up Sports ( Fuel the Underdog -
Runner up Weird ( The Beop - www.thebeopcom)

Established in 2006, the Pixel Awards features 20 diverse categories, including the unique Geek and Green categories. Only 20 exceptional sites will win in each year.

About Resn

In March Resn was named the Best Digital & Interactive Agency in Australasia beating out a record number of entries from agencies across Australia and New Zealand at Creative Magazine’s Hot Shop industry awards.

Resn’s site for Kiwi band Minuit also won the Best Music Website category of the South by Southwest (SXSW) Interactive Web Awards, the 2007 Pixel Awards Music category, and received a Merit at the 2008 One Show Interactive awards and was an Honouree at the The 2008 Webby Awards for Best Music Website.

Apart from their international clients, Resn have created websites for some of New Zealand’s top music acts including The Black Seeds, Liam Finn, Shapeshifter and Fat Freddy’s Drop.

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