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Video Communications Finally Driving Change

Video Communications Finally Driving Change in New Zealand Businesses

Wellington, 25 November 2009 - Video communications systems have become much more prevalent in New Zealand businesses with 40% of companies investing in the technology in the past 12 months alone, a recent poll has indicated.
The poll also identified the two most popular applications for video communications are executive meetings and internal communications but still almost half of companies use it to communicate with their customers and suppliers and over a third of respondents use the technology for training and human resources (HR) requirements such as candidate interviews.
The results suggest that companies are turning to video communications to not only reduce travel expenses and reduce employee or executive time away from the office, but that they are also seeking to introduce greater flexibility in work locations and to obtain the HR benefits of deeper, wider recruiting.
Desktop video communications also appears to be coming of age in New Zealand with 46% of respondents anticipating that their organisation will implement video communications technology onto their employee’s desktops within the next three-to-five years. The poll indicated that unified communications strategies are driving changes with a number of organisations looking for the benefits that video communications technology integrated with Microsoft Office Communicator or Lotus Notes will bring.
The findings are the result of an October poll of 35 senior New Zealand IT professionals and were released today by TANDBERG (OSLO: TAA.OL), a leading global provider of telepresence, high-definition video-conferencing and mobile video solutions.
Phil Siefert, Regional Director ANZ, TANDBERG, said, “New Zealand has always been an early adopter when it comes to technology.  That is why we have been surprised that until recently we haven’t seen the same trend as we have in other parts of the globe when it comes to embracing this technology. With tight economic times New Zealand businesses seem to have now grasped that video conferencing offers a sure way of improving employee productivity while maintaining tight cost controls.”
About the survey
Designed to provide a snapshot of video communication use in New Zealand, the poll posed questions relating to application of the technology, purchasing intentions and future directions. 86% of the respondents currently use video communications within their organisations; 11% are investigating the technology while 3% are not considering it at all.
TANDBERG is a leading global provider of telepresence, high-definition video conferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit   for more information.
TANDBERG is a trademark or registered trademark in the U.S. and other countries. All other product and company names here in may be trademarks of their respective owners


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